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Singapore-based ad tech firm Adskom eyes Southeast Asia expansion after seed funding

Adskom logoSingapore-based programmatic trading firm Adskom has raised S$1.06 million (US$850,000) in seed-round funding to expand across Southeast Asia.

The company, which launched in April last year, claims to be the first of its kind to develop a programmatic trading platform that is customised for Southeast Asia. The initial focus for the company is to grow its business in Singapore, Indonesia, Thailand and Malaysia.

Italo Gani, CEO of Adskom, said in a press statement: “Digital advertising in Asia today is at an inflection point, with marketers and advertisers turning to programmatic advertising to shape their strategies, as well as evaluate campaigns. With this new funding we will expand our programmatic advertising solutions in Indonesia and other markets in Southeast Asia and build our next-generation platforms focused on data management.”

“With the biggest market share for programmatic advertising solutions in Indonesia, and working with top premium publishers in the region, we are positioned to take advantage of this market opportunity presented by the rapid expansion of programmatic advertising in Southeast Asia,” he added.

The investors behind the seed funding are Digital Garage, East Ventures, Beenos Plaza and Skystar Capital. Series A funding is planned for early next year, the company says.

Fumihiko Ishimaru, COO of DG Incubation, added: “Southeast Asia’s smartphone penetration is on an upswing, making it a favourable region in which to invest. Partnering with Adskom serves to capture this growing momentum. We believe the team has the expertise, product set and traction to be the category leader for programmatic advertising in Southeast Asia.”

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