Singapore-based creative hot shop Arcade sells equity stake to Publicis Worldwide

Arcade logoSingapore-based creative hot shop Arcade has brought to an end four and a half years of independence after selling a minority equity stake to ad agency network Publicis Worldwide.

The agency founded by former Batey Ads CEO Nick Marrett, has offices in Shanghai, Jakarta and Tokyo as well as Singapore, and clients including Unilever, WeChat, Google, OCBC Bank, Coca-Cola and Ikea.

Arcade, which has around 100 staff, will keep its name and remain in its own offices.

Nick Marrett told Mumbrella: “Chemistry was good with Publicis Groupe management. That’s important after all, it is a people’s business.” He added that “Collaborations are certainly on the cards.”

In an announcement from Publicis Groupe, Arthur Sadoun, CEO of Publicis Worldwide said that Asia is a “strategic priority” for the network, and Arcade’s values of “creative excellence, entrepreneurship and digital innovation” were a “perfect match” for Publicis Worldwide.

Sadoun said that Arcade would help the network as it strives “to be the preferred partner of our clients in their digital transformation.”

Loris Nold, Publicis’ APAC boss, added: “Arcade has built a unique model that allows them to create global and incredibly innovative work out of Asia. Our key clients have made Asia a global hub for some of their brands and we are increasingly working with Asian brands that have global ambitions. To partner Arcade’s founders, Nick, Gary, Mark and Matt, across the region is fantastic news for us.”

In a press release about the deal, Arcade is credited as the first Asia-based agency to launch a major Unilever brand in North America.

Among Arcade’s other achievements is a Chinese New Year campaign for Apple in China that resulted in the single largest retail day in the history of the company at the time, the world’s first Android concept store in Indonesia and the largest digital activation campaign in Unilever’s history in Southeast Asia.


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