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Singapore social agency DSPG deletes Facebook page and client list following jailing of co-founder Elson Low but vows to continue

Image from DSPG's website

Image from DSPG’s website

DSPG, a social media and PR agency in Singapore, has deleted its Facebook page and the client list on its website is now blank following the jailing of its co-founder.

Low Yiming, also known as Elson Low, who with Mae Chong co-founded the design, social media, PR and guerilla marketing firm a few years ago, was sent to prison last week for stealing from a student during his time as a teacher three years ago.

Low has been sentenced to four months for cheating a former student out of money amounting to S$4,000 (US$3,200) on three different occasions. He was also fined for a different incident last year when he stole S$124.30 worth of products from a 24-hour shopping mall in Little India.

He was given a lighter sentence than would be the norm for such crimes in Singapore – up to 10 years would apply for each offence – because of very difficult personal circumstances, according to a court report in the Straits Times.

DSPG's client list on dspg.sg

DSPG’s client list on dspg.sg

DSPG’s Facebook page, facebook.com/DSPGcreativemedia, directs the user to social network’s home page, and DSPG’s ‘clients’ section on its website is blank. Low’s LinkedIn page has also been taken down as has Chong’s.

The agency told Mumbrella that it will continue to operate, and would not be changing its name or be rebranding in light of the situation.

DSPG also said that it did not think Low’s incarceration would have a negative effect on client trust in the agency. A spokesperson said: “Our practice is to maintain open and upfront communication with them [clients] at all times.”

DSPG has worked with a number of high profile brands in Singapore including the popular restaurant chain Fish & Co. DSPG was appointed to manage Fish & Co’s Facebook page last year after the restaurant was criticised for posting an image on the social network that appeared to exploit the Little India Riots.

The agency was selected as digital and PR agency for electronics brand OPPO Singapore after a pitch last month, and in June it was chosen to manage the digital platforms of traditional dough brand Deli Asia.

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