Thai Life Insurance espouses power of music

Thai Life Insurance is running a TV commercial that celebrates the power of music as a healer.

The ad tells the story of a boy called Nut who is initially bullied for his attempts to play the guitar.

The ad has been viewed 3.2 million times since being uploaded to YouTube less than a fortnight ago.

The commercial comes five months after Thai Life Insurance’s ‘Unsung hero’ ad, which was shortlisted in the film category at Cannes, went viral. The short film has been watched more than 17 million times at the time of publishing.

The agency behind the latest ad was Ogilvy & Mather Bangkok.


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