News

Thai Life Insurance espouses power of music

Thai Life Insurance is running a TV commercial that celebrates the power of music as a healer.

The ad tells the story of a boy called Nut who is initially bullied for his attempts to play the guitar.

The ad has been viewed 3.2 million times since being uploaded to YouTube less than a fortnight ago.

The commercial comes five months after Thai Life Insurance’s ‘Unsung hero’ ad, which was shortlisted in the film category at Cannes, went viral. The short film has been watched more than 17 million times at the time of publishing.

The agency behind the latest ad was Ogilvy & Mather Bangkok.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing