YouTube removes ‘BK digitally raped my face’ video for breaching commercial content rules

Deleted: Burger King protest video

Deleted: Burger King protest video

YouTube has deleted a video posted by a model last week who claimed that Burger King ‘digitally raped my face’ by using a sexually suggestive image of her in an ad campaign that ran in Singapore five years ago without her permission.

The video, which went viral and has attracted international news coverage, has been removed because it violates YouTube’s policy against spam, scams and “commercially deceptive” content.

YouTube has yet to respond to Mumbrella’s questions about specifically which of its rules the video breached, and whether a complaint from Burger King prompted the video’s removal.

YouTube’s rules state that users should not “upload videos that you didn’t make or use content in your videos to which someone else owns the copyright.”

YouTube video removed The model, who has withheld her name, called for a boycott of the brand that she claimed used an image of her appearing to fellate a BK Super Seven Incher burger without her knowledge or consent.

The model decided to create the protest video after the campaign dubbed as the ‘Blow job ad’ became a discussion topic on a media studies course at the university in Toronto where the models lives. She also cited the international coverage the campaign has garnered, in the likes of Time Magazine’s Top Ten Tasteless Ads, Business Insider, Buzzfeed, Gawker and Psychology Today.

The Burger King 'Blow job ad'

The Burger King ‘Blow job ad’

“Friends, family, coworkers, prospective employers who saw it assume I was a willing player. Those offended by it don’t know the extent of what’s wrong with the ad; that I didn’t know about this being done to my image, let alone agree to or pose for the scenario. Why not hire a model to pose with the sandwich?, she said in the description blurb beneath the now-deleted video.

“There is something VERY wrong with the fact that they felt entitled to do that to my face without signing a contract with me,” she wrote.

When the campaign launched, Burger King was attacked in social and traditional media for being sexist and using a sexually inappropriate image. It was created by the now-defunct independent creative agency Religion in 2009.


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