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Ex-McCann Singapore creative Alex Tagaroulias joins Saatchi & Saatchi Indonesia as ECD

Alex Tagaroulias

Alex Tagaroulias

Saatchi & Saatchi has hired former McCann Singapore copywriter Alex Tagaroulias as executive creative director for its Indonesian operation.

The Australian, who has been with Saatchi’s on a short-term contract basis since April, will report to Shannon Cullum, Saatchi & Saatchi’s newly appointed CEO for Indonesia, Singapore and Malaysia.

Tagaroulias said in a press statement: “Jakarta is a chaotic, yet happy place. Perfect for creativity. And with Saatchi & Saatchi’s focus on creating international class work in this huge, fast growing market, this was way too good an opportunity to pass up. So I didn’t.”

“Alex has come in and made an immediate impact these past four months – we’ve produced some great work for major clients, and won some exciting new business as well. Most importantly, he’s helped re-energize the agency and instil a new sense of pride and passion in our work. He’s a great addition to Saatchi & Saatchi APAC’s impressive list of ECDs,” Cullum said.

New business wins since Tagaroulias’ arrival include Pertamina Oil and Gas, Air Asia, Petra Foods’ SilverQueen, Top and Rock’r chocolate brands and Toyota.

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