News

Asia Pacific will help global newspaper market to return to growth by 2016: PwC study

Growth in APAC and Latam offsets declines in the WestGrowth of the newspaper markets in Asia Pacific, particularly China and India, will help return the global newspaper industry to return to growth over the next four years, auditing firm PwC is predicting.

The compound annual growth rate of APAC’s regional and local newspaper market by total revenue is expected to grow by just under four per cent between 2013 and 2018, the auditing firm reckons, while the paper markets in the West fall further.

Globally, the newspaper industry is expected to return to fractional growth within four years. Total newspaper publishing revenue will stop declining next year and start growing again in 2016, PwC reckons.

Newspaper revenue 2009-2018

The report finds that growth in ad revenue from digital sources is slowing down. In 2013, publishers’ annual digital ad revenue growth fell to 11.7 per cent – a far cry from the 17.7 per cent growth of 2012.

Ad V circulationDigital circulation revenue grew by two thirds through 2013, but despite individual publishers reporting better outcomes, few are hailing a transformation with digital; digital circulation will make up just 8 per cent of total circulation revenue globally by 2018, PwC predicts.

Revenue from circulation rose for the first time in many years in 2013, while ad revenue continued to fall. The report predicts that circulation’s share of total revenue will rise from 47 per cent in 2013 to 49 per cent by 2018.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing