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Australia leads innovation shortlist at Spikes

Australia leads the innovation category shortlist at Spikes Asia.

Of ten shortlisted entries, Australia has the most finalists (three), ahead of Japan and the Philippines (both have two).

The ‘Sound of Honda’ campaign by Dentsu, which did very well at Cannes, looks among the most likely to win metal.

DM9 JaymeSyfu has two shortlisted campaigns from the Philippines, for Smart TXTBKS, which won the country’s first ever Grand Prix at Cannes, and Pocket Fire Extinguisher, which was shortlisted in the Product Design Lions at Cannes.

The shortlisted entries in full:

TXTBKS SMART COMMUNICATIONS DDB/DM9JAYMESYFU/DIGIT MAKATI CITY THE PHILIPPINES
COKE 2ND LIFE CAPS COCA-COLA OGILVY BEIJING CHINA
CLEVER BUOY OPTUS M&C SAATCHI SYDNEY AUSTRALIA
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. DENTSU TOKYO JAPAN
POCKET FIRE EXTINGUISHER CITY OF LAS PINAS DDB/DM9JAYMESYFU/DIGIT MAKATI CITY THE PHILIPPINES
THE GOOD ROAD CASTROL ACTIV, BANGALORE TRAFFIC POLICE OGILVY & MATHER BANGALORE INDIA
VISION SHIFT SYSTEM SONY MARKETING DENTSU TOKYO JAPAN
SAFE DRIVING PROGRAM SAMSUNG LEO BURNETT SYDNEY AUSTRALIA
ATTENTION-POWERED CAR ROYAL AUTOMOBILE CLUB OF WESTERN AUSTRALIA FINCH SYDNEY AUSTRALIA
SAMSUNG POWER SLEEP SAMSUNG CHEIL WORLDWIDE SEOUL SOUTH KOREA

India managed one finalist with ‘The Good Road’ campaign done by Ogilvy for Castrol Activ and Bangalore Traffic Police.

Live judging of the category takes place on Wednesday 24 September.

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