Australia leads innovation shortlist at Spikes
Australia leads the innovation category shortlist at Spikes Asia.
Of ten shortlisted entries, Australia has the most finalists (three), ahead of Japan and the Philippines (both have two).
The ‘Sound of Honda’ campaign by Dentsu, which did very well at Cannes, looks among the most likely to win metal.
DM9 JaymeSyfu has two shortlisted campaigns from the Philippines, for Smart TXTBKS, which won the country’s first ever Grand Prix at Cannes, and Pocket Fire Extinguisher, which was shortlisted in the Product Design Lions at Cannes.
The shortlisted entries in full:
TXTBKS | SMART COMMUNICATIONS | DDB/DM9JAYMESYFU/DIGIT MAKATI CITY | THE PHILIPPINES |
COKE 2ND LIFE CAPS | COCA-COLA | OGILVY BEIJING | CHINA |
CLEVER BUOY | OPTUS | M&C SAATCHI SYDNEY | AUSTRALIA |
SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | DENTSU TOKYO | JAPAN |
POCKET FIRE EXTINGUISHER | CITY OF LAS PINAS | DDB/DM9JAYMESYFU/DIGIT MAKATI CITY | THE PHILIPPINES |
THE GOOD ROAD | CASTROL ACTIV, BANGALORE TRAFFIC POLICE | OGILVY & MATHER BANGALORE | INDIA |
VISION SHIFT SYSTEM | SONY MARKETING | DENTSU TOKYO | JAPAN |
SAFE DRIVING PROGRAM | SAMSUNG | LEO BURNETT SYDNEY | AUSTRALIA |
ATTENTION-POWERED CAR | ROYAL AUTOMOBILE CLUB OF WESTERN AUSTRALIA | FINCH SYDNEY | AUSTRALIA |
SAMSUNG POWER SLEEP | SAMSUNG | CHEIL WORLDWIDE SEOUL | SOUTH KOREA |
India managed one finalist with ‘The Good Road’ campaign done by Ogilvy for Castrol Activ and Bangalore Traffic Police.
Live judging of the category takes place on Wednesday 24 September.
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