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BBDO Guerrero’s ‘Labels against women’ among nine Integrated finalists at Spikes

BBDO Guerrero’s popular ‘Labels against women’ campaign for Pantene is among the contenders for the Integrated category at Spikes Asia, which is again dominated by Australia.

Ogilvy & Mather Singapore’s Air-Oil for Philips also featured, as well as ‘Haruhi hunting’ for Sankyo by Japan’s Patry Tokyo.

But Australia led the shortlist, with DDB Melbourne registering two finalists.

DDB Sydney’s Radiant Return for PZ Cussons made the cut alongside their Minute of Silence for RSL Australia, while Leo Burnett Sydney’s Safe Driving Program for Samsung’s S-Drive and McCann Melbourne’s Phubbing for Macquarie Dictionary rounded out the Australian contenders.

New Zealand grabbed two spots on the shortlist, with DDB Auckland’s work for Paw Justice and Sky Television making the cut alongside Japan’s Party Tokyo’s work for Sankyo and The Philippines’ BBDO Gurrero Makati City’s Labels Against Women for P&G.

Title Advertiser Product Entrant Company Country
PHUBBING MACQUARIE DICTIONARY DICTIONARY McCANN MELBOURNE AUSTRALIA
SAFE DRIVING PROGRAM SAMSUNG S-DRIVE LEO BURNETT SYDNEY AUSTRALIA
RADIANT RETURN PZ CUSSONS LAUNDRY DETERGENT DDB GROUP MELBOURNE AUSTRALIA
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL DDB GROUP MELBOURNE AUSTRALIA
HARUHI HUNTING SANKYO GAME PARTY Tokyo JAPAN
LABELS AGAINST WOMEN P&G PHILIPPINES PANTENE BBDO GUERRERO Makati City THE PHILIPPINES
ANIMAL STRIKE PAW JUSTICE CHARITY DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
BRING DOWN THE KING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
AIR-OIL PHILIPS PHILIPS AIR FRYER OGILVY & MATHER SINGAPORE SINGAPORE

All the Spikes winners will be announced this evening.

Miranda Ward at Spikes Asia

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