BBDO wins network of the year at Spikes Asia

BBDO Singapore's 'Deux' for Guinness

BBDO Guinness ad

BBDO has been named network of the year at Spikes, while Omnicom media agency sibling PHD was awarded media network of the year.

BBDO came out ahead of second-placed DDB and Dentsu to claim top honours with work for clients including Guinness Singapore in the print category, Tourism Victoria for Branded Content & Entertainment and K9FM for Radio with a Pedigree-sponsored radio station for the dogs of New Zealand.

BBDO regional boss Chris Thomas holds his agency's network of the year trophy aloft at Spikes Asia

BBDO regional boss Chris Thomas holds his agency’s network of the year trophy aloft at Spikes

Dentsu was named agency of the year, ahead of DDB New Zealand and Y&R Beijing. The Japanese agency won six Grand Prix, for Design, Digital, Film, Outdoor, Promo & Activation and PR.

Dentsu created the most highly-awarded campaign at Spikes, ‘Sound of Honda’, which recreated the sounds made by late Formula One driver Ayrton Senna.

PHD won media network of the year, pipping Omnicom sibling OMD to top honours. Starcom came third in a category in which a direct agency, OgilvyOne Beijing, claimed the Grand Prix with an idea to warn people of the dangers of texting while driving for Volkswagen.

Of the 4,984 entries, 472 awards were given. There was no Grand Prix awarded in the Mobile, Integrated, Innovation, Print & Poster Craft and Healthcare categories.

Australia was the most awarded country.

Clemenger BBDO Melbourne won the Grand Prix in the Branded Content & Entertainment and Direct categories with ‘Melbourne Remote Control Tourist’ for Tourism Victoria, while Havas Worldwide Sydney and One Green Bean won the Grand Prix for Creative Effectiveness for client Virgin Mobile in a category with only Australian and New Zealand agencies among the winners.

Independent agency of the year went to Fred & Farid Shanghai followed by Japan’s Nagoya and The Monkeys of Australia.

The Spikes Palm, which recognises the most award-winning production company, went to Sydney’s Collider. Melbourne’s Exit films was second, ahead of Dentsu Creative X of Tokyo.

Jury president Ted Royer, who is the chief creative officer of Droga5, commented: “There was some really great work this year. Work that will inspire for years to come. It’s great to see Asian creativity thriving.”

The number of entries to Spikes rose three per cent this year, but would have fallen slightly without the introduction of two new categories, Healthcare and Innovation.


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