Ten countries on Spikes branded content shortlist led by Australia and New Zealand

Ten countries have been shortlisted in the branded content and entertainment category at Spikes, led by Australia and New Zealand.

Clemenger BBDO Wellington’s ‘Blazed’ short film for the New Zealand Transport Agency looks likely favourite among the six Kiwi contenders.

‘I touch myself’ for Cancer Council by JWT Sydney is among 12 finalists from Australia.

An eight episode mini series for Samsung by Leo Burnett is among three Malaysian contenders.

There are also three finalists from Japan and India, including JWT’s ‘Make every yard count’ project for Nike cricket.

BBDO’s ‘World Underwater’ project for Carbon Story is the lone contender from Singapore.

Sri Lanka also features on the shortlist with ‘Mawbima-mosquito repellant paper’ by Leo Burnett Colombo for Ceylon Newspapers.

ZZZ Radio by Saatchi & Saatchi Manila for Pampers, which was well awarded at Cannes, flew the flag for the Philippines.

The UK also features on the shortlist, with digital agency AKQA’s London office involved in a project for Nike Shanghai called ‘Nike House of Mamba’.

For the shortlist in full, click here.


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