Carrie Tsai promoted to MD of iPropect Taiwan

Digital performance agency iProspect has promoted Carrie Tsai from GM to MD of its Taiwan office.

The announcement:

Carrie Tsai

Carrie Tsai

(Taipei, Taiwan) The leading global digital performance agency, iProspect, has promoted Carrie Tsai to Managing Director Taiwan, effective immediately.  In her new role, Carrie will be charged with growing the business in Taiwan as well as continuing to build up iProspect Taiwan’s reputation in the digital media placement and performance marketing arena.  In addition to actively assisting clients and brands to do more digital marketing based on more precise data regarding consumer digital behavior/usage through sophisticated technological information gathering, Carrie and the team will also help local clients expand their business across the region and the world.

Carrie, who has been General Manager of the agency since its Taiwan launch in 2012, leads a talented team of over 30 digital specialists delivering digital performance products and services to a range of clients across travel, retail, e-commerce and FMCG sectors in Taiwan, winning several awards and recognitions, which include “Google Best Performance Marketing Agency of the Year”, “The 14th Click Awards – Gold Winner at Web Advertising Category, Campaign advertising, Keyword for CIGNA Insurance” in 2013. This year, iProspect Taiwan is not only entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner but also to become a GA premium reseller with its professional capability of empowering business through implementing and promoting data commerce. These outstanding developments demonstrate that Carrie’s promotion is indeed well deserved once again.

Carrie Tsai, Managing Director of iProspect Taiwan, said: “Firstly, I’d like to show my sincere appreciation to my best professional team members’ great efforts. It is all because of their continuing determination and innovation that iProspect Taiwan is able to keep moving forward. I’m deeply convinced that the strongly growing iProspect Taiwan team will be able to introduce more performance marketing thinking into the industry as well as cultivate more excellent digital talent. Meanwhile, by using the core idea of data-central and technology-driven concepts, I will keep guiding the team to assist all clients in creating better performance as well as exploring more future opportunities for innovation in a rapidly changing digital environment.”

Having previously worked at Saatchi & Saatchi, McCANN, Agenda and Isobar in Taiwan, Carrie has over 20 years of professional experience both in advertising and digital marketing. She has worked across renowned clients such as Coca-Cola, Johnson & Johnson, Carrefour, Citibank, Nissan, Chimei, Fidelity, Hennessy, CIGNA Insurance, Chunghwa Telecom, Sinyi Real Estate, KKBOX and several e-commerce brands such as, OB Design, etc.

Source: press release


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