Content marketing agency Contented launches in Singapore, on staff are ‘four cat video stars’

Contented's logo

Contented’s logo

A new content marketing agency has opened in Singapore with the name Contented.

The agency has been launched by Henry Adams, the former Sapient Nitro creative director and head of copy, and Kaye Blum, a journalist and film-maker, as founding partners.

Joining the launch team are former Ogilvy client services director Elaine Phoon as business director and former Ogilvy and Euro RSCG art director Kris Ling as film producer and editor. Graham Kelly, who recently left Isobar, where he was regional ECD, has been brought in as an executive consultant.

The agency launches with the mission to “make it our business to deliver dynamic film, print, digital, social and mobile content that leaves your customers (yes, you guessed it) contented,” it writes in an email campaign to the industry.

“While we believe in the words of Lao Tzu, ‘He who is contented is rich,’ we also believe in our words, ‘Customers who are contented keep coming back,” the agency says, which is offering its services to clients in Singapore and the region.

Contented founding partner Kaye Blum

Kaye Blum

The company states that it believes that “effective content needs to be about your customers, not about you. It should reflect their wants and needs, hopes and dreams and, by doing so, build a strong, connected relationship.”

Among its content creation services are videos, websites, social media content and management, white papers, e-newsletters and eDMs.

It also offers mobile app concept development and content creation, social listening, database design and analytics.

Henry Adams

Henry Adams

The firm also says it has an “in-house stable of four cat video stars”.

Contented will also offer a marketing and communications consulting service to help brands pinpoint their audience, “define what your content needs to deliver and develop a strategy using appropriate platforms.”

The company officially opens with a launch event in Singapore on 26 September.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing