Honda’s reincarnation of F1 great wins Spikes outdoor GP, BBDO’s Guinness ads take silver
A Dentsu campaign for Honda featuring the sounds made by the racing car of the late F1 driver Ayrton Senna has claimed the grand prix in the outdoor category at Spikes, which saw the number of entries fall from 762 to 605 this year.
Golds were claimed by Lowe China for Buick, Whybin\TBWA Australia for Tourism New Zealand, ‘Nike House of Mamba’ by AKQA London for Nike China, and ‘Rice-code’ by Hakuhodo, the thinking behind which was explained in a Q&A after the campaign won well at Cannes.
BBDO Singapore’s work for Guinness, which ran in the month of December last year for Guinness and won five golds in the print category at Spikes, claimed silver.
The winners:
SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO | INTERNAVI | DENTSU Tokyo |
NO ENTRY | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai |
NO TRUCKS | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai |
TRAFFIC LIGHT AHEAD | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai |
NO PEDESTRAINS | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai |
SPEED LIMITED | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai |
PROMETHEUS | PENGUIN CHINA | AUDIOBOOKS | Y&R BEIJING |
MOBY DICK | PENGUIN CHINA | AUDIOBOOKS | Y&R BEIJING |
DON QUIXOTE | PENGUIN CHINA | AUDIOBOOKS | Y&R BEIJING |
D-DAY | PENGUIN CHINA | AUDIOBOOKS | Y&R BEIJING |
NO LEFT TURN | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai |
SPEED LIMITED | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai |
NO U-TURN | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai |
RICE-CODE | INAKADATE VILLAGE | RICE-CODE | HAKUHODO Tokyo |
CHRISTCHURCH- REPAIRED WITH GOLD | CHRISTCHURCH & CANTERBURY TOURISM | TOURISM NEW ZEALAND | WHYBIN\TBWA GROUP SYDNEY |
NIKE HOUSE OF MAMBA | NIKE SHANGHAI | NIKE BASKETBALL CHINA | AKQA London / AIS London / AKQA SHANGHAI Shanghai |
911 REAR HORSEPOWER 1 | PORSCHE (CHINA) MOTORS | 911 | FRED & FARID SHANGHAI |
911 REAR HORSEPOWER 2 | PORSCHE (CHINA) MOTORS | 911 | FRED & FARID SHANGHAI |
911 REAR HORSEPOWER 3 | PORSCHE (CHINA) MOTORS | 911 | FRED & FARID SHANGHAI |
911 REAR HORSEPOWER 4 | PORSCHE (CHINA) MOTORS | 911 | FRED & FARID SHANGHAI |
CINQ | ASIA PACIFIC BREWERIES SINGAPORE | GUINNESS | BBDO PROXIMITY SINGAPORE |
DEUX | ASIA PACIFIC BREWERIES SINGAPORE | GUINNESS | BBDO PROXIMITY SINGAPORE |
QUATRE | ASIA PACIFIC BREWERIES SINGAPORE | GUINNESS | BBDO PROXIMITY SINGAPORE |
TROIS | ASIA PACIFIC BREWERIES SINGAPORE | GUINNESS | BBDO PROXIMITY SINGAPORE |
UN | ASIA PACIFIC BREWERIES SINGAPORE | GUINNESS | BBDO PROXIMITY SINGAPORE |
911 REAR HORSEPOWER 1 | PORSCHE (CHINA) MOTORS | 911 | FRED & FARID SHANGHAI |
911 REAR HORSEPOWER 2 | PORSCHE (CHINA) MOTORS | 911 | FRED & FARID SHANGHAI |
911 REAR HORSEPOWER 3 | PORSCHE (CHINA) MOTORS | 911 | FRED & FARID SHANGHAI |
911 REAR HORSEPOWER 4 | PORSCHE (CHINA) MOTORS | 911 | FRED & FARID SHANGHAI |
MAGRITTE | LEGO / HAMLEYS | TOY STORE | OGILVY & MATHER GROUP HONG KONG / GEOMETRY GLOBAL Hong Kong |
VAN GOGH | LEGO / HAMLEYS | TOY STORE | OGILVY & MATHER GROUP HONG KONG / GEOMETRY GLOBAL Hong Kong |
WOOD | LEGO / HAMLEYS | TOY STORE | OGILVY & MATHER GROUP HONG KONG / GEOMETRY GLOBAL Hong Kong |
THE BEAUTIFUL BLACK LIST 01 | CARETTA SHIODOME | D&AD 2013 EXHIBITION IN JAPAN “THE BEAUTIFUL BLACK LIST – TRACING THE 50 YEARS OF D&AD AWARDS” | DENTSU Tokyo |
THE BEAUTIFUL BLACK LIST 02 | CARETTA SHIODOME | D&AD 2013 EXHIBITION IN JAPAN “THE BEAUTIFUL BLACK LIST – TRACING THE 50 YEARS OF D&AD AWARDS” | DENTSU Tokyo |
THE BEAUTIFUL BLACK LIST 03 | CARETTA SHIODOME | D&AD 2013 EXHIBITION IN JAPAN “THE BEAUTIFUL BLACK LIST – TRACING THE 50 YEARS OF D&AD AWARDS” | DENTSU Tokyo |
TURNING PACKAGING INTO EDUCATION – CAVITIES ATTACK AT NIGHT | COLGATE PALMOLIVE | TOOTHPASTE | RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon |
TURNING PACKAGING INTO EDUCATION – GOOD FOOD VS BAD FOOD | COLGATE PALMOLIVE | TOOTHPASTE | RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon |
TURNING PACKAGING INTO EDUCATION – GRANDPA’S TEETH | COLGATE PALMOLIVE | TOOTHPASTE | RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon |
HOME FOR HOPE | SAVE OUR STREET DOGS (SOSD) | PET ADOPTION PROGRAM | DDB GROUP SINGAPORE |
GIFT BOX | THE SALVATION ARMY, CROWN RELOCATIONS | RE-CYCLING | LEO BURNETT HONG KONG |
REBIRTH OF SOUND | DTAC | TELECOMMUNICATION | DENTSU Y&R Bangkok |
POCKET FIRE EXTINGUISHER | CITY OF LAS PINAS | CITY OF LAS PINAS FIRE PREVENTION MONTH | DDB/DM9JAYMESYFU/DIGIT Makati City |
ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE |
NOT A BUG SPLAT | REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS | DRONE STRIKES COLLATERAL DAMAGE AWARENESS | BBDO PAKISTAN Lahore |
ZOO JEANS | KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB | ZOO JEANS | I&S BBDO Tokyo |
SAFE DRIVING PROGRAM | SAMSUNG | S-DRIVE | LEO BURNETT SYDNEY |
TANGERINE | PERFETTI VAN MELLE | BIG BABOL | McCANN WORLDGROUP INDIA Mumbai |
MANGO | PERFETTI VAN MELLE | BIG BABOL | McCANN WORLDGROUP INDIA Mumbai |
PEAR | PERFETTI VAN MELLE | BIG BABOL | McCANN WORLDGROUP INDIA Mumbai |
SAMMIES BEAR | SAMSONITE | SUITCASE | JWT SHANGHAI |
SAMMIES ROBOT | SAMSONITE | SUITCASE | JWT SHANGHAI |
SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO | INTERNAVI | DENTSU Tokyo |
PETROLEUM HURT | GREEN PEACE | GREEN PEACE | PUBLICIS SHANGHAI |
TORCH ’SQUEEZE’ | THE PROCTER & GAMBLE COMPANY | DURACELL BATTERIES | GREY WORLDWIDE INDIA Mumbai |
CHOO-CHOO | PROCTER & GAMBLE | DURACELL BATTERIES | GREY WORLDWIDE INDIA Mumbai |
REMOTE CONTROL | PROCTER & GAMBLE | DURACELL BATTERIES | GREY WORLDWIDE INDIA Mumbai |
CAMERA | PROCTER & GAMBLE | DURACELL BATTERIES | GREY WORLDWIDE INDIA Mumbai |
GATSBY | DENON | ELECTRONICS | JWT SHANGHAI |
KING KONG | DENON | ELECTRONIC | JWT SHANGHAI |
HOUSE | GODREJ | SECURITY SOLUTIONS | JWT INDIA Mumbai |
ANTIQUE STORE | GODREJ | SECURITY SOLUTIONS | JWT INDIA Mumbai |
MUSIC STORE | GODREJ | SECURITY SOLUTIONS | JWT INDIA Mumbai |
BLONDES | LANCÔME | BEAUTY ANTI-AGING PRODUCT | PUBLICIS SINGAPORE Singapore |
BRUNETTES | LANCÔME | BEAUTY ANTI-AGING PRODUCT | PUBLICIS SINGAPORE Singapore |
CHINESE | LANCÔME | BEAUTY ANTI-AGING PRODUCT | PUBLICIS SINGAPORE Singapore |
KINDERGARTEN | NBTY(CHINA) | NEURO-PS | GREY GROUP CHINA Beijing |
PRIMARY SCHOOL | NBTY(CHINA) | NEURO-PS | GREY GROUP CHINA Beijing |
BOAT | A.W. FABER-CASTELL | FABER-CASTELL | OGILVY & MATHER GROUP HONG KONG / OGILVYONE WORLDWIDE HONG KONG |
DUCK | A.W. FABER-CASTELL | FABER-CASTELL | OGILVY & MATHER GROUP HONG KONG / OGILVYONE WORLDWIDE HONG KONG |
ICEBERG | A.W. FABER-CASTELL | FABER-CASTELL | OGILVY & MATHER GROUP HONG KONG / OGILVYONE WORLDWIDE HONG KONG |
STAPLES | HYPE HIGHLIGHTERS | GPY&R Sydney | |
STAPLES | HYPE HIGHLIGHTERS | GPY&R Sydney | |
STAPLES | HYPE HIGHLIGHTERS | GPY&R Sydney | |
PLASTIC DUDES | SM PRIME HOLDINGS | SM ECO BAG | LOWE PHILIPPINES Makati City |
PLASTIC GRANDMA | SM PRIME HOLDINGS | SM ECO BAG | LOWE PHILIPPINES Makati City |
PLASTIC KIDS | SM PRIME HOLDINGS | SM ECO BAG | LOWE PHILIPPINES Makati City |
PETROLEUM HURT | GREEN PEACE | GREEN PEACE | PUBLICIS SHANGHAI |
CLIFF | TOUCH CYBER WELLNESS | CYBER WELLNESS EDUCATION | PUBLICIS SINGAPORE Singapore |
BEACH | TOUCH CYBER WELLNESS | CYBER WELLNESS EDUCATION | PUBLICIS SINGAPORE Singapore |
ROAD | TOUCH CYBER WELLNESS | CYBER WELLNESS EDUCATION | PUBLICIS SINGAPORE Singapore |
SMART CABRIO ALLEY | MERCEDES-BENZ | SMART CABRIO | BBDO CHINA Beijing / PROXIMITY BEIJING |
THE SELF-LESS MIRROR | HEINEKEN BROUWERIJEN TAIWAN BRANCH | HEINEKEN | LEO BURNETT TAIWAN Taipei |
LIGHT AFTER SCHOOL | HAIER | LIGHTING | PUBLICIS SHANGHAI |
WORDS CAN BE WEAPONS | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG | CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG | OGILVY BEIJING |
THE LIGHT BAG | SALAAM BAALAK TRUST | SALAAM BAALAK TRUST | CHEIL WORLDWIDE (INDIA) Gurgaon / CHEIL INDIA Gurgaon |
GAME OF THRONES | SKY TELEVISION | GAME OF THRONES SEASON 4 LAUNCH | DDB GROUP NEW ZEALAND Auckland |
HUMAN TRAFFIC SIGNS | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai |
THE 3D PHOTO MADE BY EVERYONE | JAPAN SPORT COUNCIL | NATIONAL STADIUM | DENTSU Tokyo / DENTSU KANSAI TOKYO ROOM |
COLOURMATIC | AS COLOUR | CLOTHING RETAIL STORE | FCB NEW ZEALAND Auckland |
REVIVING LEGENDS | JAPAN SPORT COUNCIL | NATIONAL STADIUM | DENTSU Tokyo |
ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE |
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