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Honda’s reincarnation of F1 great wins Spikes outdoor GP, BBDO’s Guinness ads take silver

A Dentsu campaign for Honda featuring the sounds made by the racing car of the late F1 driver Ayrton Senna has claimed the grand prix in the outdoor category at Spikes, which saw the number of entries fall from 762 to 605 this year.

Golds were claimed by Lowe China for Buick, Whybin\TBWA Australia for Tourism New Zealand, ‘Nike House of Mamba’ by AKQA London for Nike China, and ‘Rice-code’ by Hakuhodo, the thinking behind which was explained in a Q&A after the campaign won well at Cannes.

BBDO Singapore’s work for Guinness, which ran in the month of December last year for Guinness and won five golds in the print category at Spikes, claimed silver.

The winners:

SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO INTERNAVI DENTSU Tokyo
NO ENTRY SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai
NO TRUCKS SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai
TRAFFIC LIGHT AHEAD SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai
NO PEDESTRAINS SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai
SPEED LIMITED SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai
PROMETHEUS PENGUIN CHINA AUDIOBOOKS Y&R BEIJING
MOBY DICK PENGUIN CHINA AUDIOBOOKS Y&R BEIJING
DON QUIXOTE PENGUIN CHINA AUDIOBOOKS Y&R BEIJING
D-DAY PENGUIN CHINA AUDIOBOOKS Y&R BEIJING
NO LEFT TURN SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai
SPEED LIMITED SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai
NO U-TURN SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai
RICE-CODE INAKADATE VILLAGE RICE-CODE HAKUHODO Tokyo
CHRISTCHURCH- REPAIRED WITH GOLD CHRISTCHURCH & CANTERBURY TOURISM TOURISM NEW ZEALAND WHYBIN\TBWA GROUP SYDNEY
NIKE HOUSE OF MAMBA NIKE SHANGHAI NIKE BASKETBALL CHINA AKQA London / AIS London  / AKQA SHANGHAI Shanghai
911 REAR HORSEPOWER 1 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI
911 REAR HORSEPOWER 2 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI
911 REAR HORSEPOWER 3 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI
911 REAR HORSEPOWER 4 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI
CINQ ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMITY SINGAPORE
DEUX ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMITY SINGAPORE
QUATRE ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMITY SINGAPORE
TROIS ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMITY SINGAPORE
UN ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMITY SINGAPORE
911 REAR HORSEPOWER 1 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI
911 REAR HORSEPOWER 2 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI
911 REAR HORSEPOWER 3 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI
911 REAR HORSEPOWER 4 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI
MAGRITTE LEGO / HAMLEYS TOY STORE OGILVY & MATHER GROUP HONG KONG  / GEOMETRY GLOBAL Hong Kong
VAN GOGH LEGO / HAMLEYS TOY STORE OGILVY & MATHER GROUP HONG KONG  / GEOMETRY GLOBAL Hong Kong
WOOD LEGO / HAMLEYS TOY STORE OGILVY & MATHER GROUP HONG KONG  / GEOMETRY GLOBAL Hong Kong
THE BEAUTIFUL BLACK LIST 01 CARETTA SHIODOME D&AD 2013 EXHIBITION IN JAPAN “THE BEAUTIFUL BLACK LIST – TRACING THE 50 YEARS OF D&AD AWARDS” DENTSU Tokyo
THE BEAUTIFUL BLACK LIST 02 CARETTA SHIODOME D&AD 2013 EXHIBITION IN JAPAN “THE BEAUTIFUL BLACK LIST – TRACING THE 50 YEARS OF D&AD AWARDS” DENTSU Tokyo
THE BEAUTIFUL BLACK LIST 03 CARETTA SHIODOME D&AD 2013 EXHIBITION IN JAPAN “THE BEAUTIFUL BLACK LIST – TRACING THE 50 YEARS OF D&AD AWARDS” DENTSU Tokyo
TURNING PACKAGING INTO EDUCATION – CAVITIES ATTACK AT NIGHT COLGATE PALMOLIVE TOOTHPASTE RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon
TURNING PACKAGING INTO EDUCATION – GOOD FOOD VS BAD FOOD COLGATE PALMOLIVE TOOTHPASTE RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon
TURNING PACKAGING INTO EDUCATION – GRANDPA’S TEETH COLGATE PALMOLIVE TOOTHPASTE RED FUSE COMMUNICATIONS Hong Kong / Y&R MYANMAR Yangon
HOME FOR HOPE SAVE OUR STREET DOGS (SOSD) PET ADOPTION PROGRAM DDB GROUP SINGAPORE
GIFT BOX THE SALVATION ARMY, CROWN RELOCATIONS RE-CYCLING LEO BURNETT HONG KONG
REBIRTH OF SOUND DTAC TELECOMMUNICATION DENTSU Y&R Bangkok
POCKET FIRE EXTINGUISHER CITY OF LAS PINAS CITY OF LAS PINAS FIRE PREVENTION MONTH DDB/DM9JAYMESYFU/DIGIT Makati City
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE
NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS DRONE STRIKES COLLATERAL DAMAGE AWARENESS BBDO PAKISTAN Lahore
ZOO JEANS KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB ZOO JEANS I&S BBDO Tokyo
SAFE DRIVING PROGRAM SAMSUNG S-DRIVE LEO BURNETT SYDNEY
TANGERINE PERFETTI VAN MELLE BIG BABOL McCANN WORLDGROUP INDIA Mumbai
MANGO PERFETTI VAN MELLE BIG BABOL McCANN WORLDGROUP INDIA Mumbai
PEAR PERFETTI VAN MELLE BIG BABOL McCANN WORLDGROUP INDIA Mumbai
SAMMIES BEAR SAMSONITE SUITCASE JWT SHANGHAI
SAMMIES ROBOT SAMSONITE SUITCASE JWT SHANGHAI
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO INTERNAVI DENTSU Tokyo
PETROLEUM HURT GREEN PEACE GREEN PEACE PUBLICIS SHANGHAI
TORCH ’SQUEEZE’ THE PROCTER & GAMBLE COMPANY DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai
CHOO-CHOO PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai
REMOTE CONTROL PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai
CAMERA PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai
GATSBY DENON ELECTRONICS JWT SHANGHAI
KING KONG DENON ELECTRONIC JWT SHANGHAI
HOUSE GODREJ SECURITY SOLUTIONS JWT INDIA Mumbai
ANTIQUE STORE GODREJ SECURITY SOLUTIONS JWT INDIA Mumbai
MUSIC STORE GODREJ SECURITY SOLUTIONS JWT INDIA Mumbai
BLONDES LANCÔME BEAUTY ANTI-AGING PRODUCT PUBLICIS SINGAPORE Singapore
BRUNETTES LANCÔME BEAUTY ANTI-AGING PRODUCT PUBLICIS SINGAPORE Singapore
CHINESE LANCÔME BEAUTY ANTI-AGING PRODUCT PUBLICIS SINGAPORE Singapore
KINDERGARTEN NBTY(CHINA) NEURO-PS GREY GROUP CHINA Beijing
PRIMARY SCHOOL NBTY(CHINA) NEURO-PS GREY GROUP CHINA Beijing
BOAT A.W. FABER-CASTELL FABER-CASTELL OGILVY & MATHER GROUP HONG KONG  / OGILVYONE WORLDWIDE HONG KONG
DUCK A.W. FABER-CASTELL FABER-CASTELL OGILVY & MATHER GROUP HONG KONG  / OGILVYONE WORLDWIDE HONG KONG
ICEBERG A.W. FABER-CASTELL FABER-CASTELL OGILVY & MATHER GROUP HONG KONG  / OGILVYONE WORLDWIDE HONG KONG
TWITTER STAPLES HYPE HIGHLIGHTERS GPY&R Sydney
FACEBOOK STAPLES HYPE HIGHLIGHTERS GPY&R Sydney
INSTAGRAM STAPLES HYPE HIGHLIGHTERS GPY&R Sydney
PLASTIC DUDES SM PRIME HOLDINGS SM ECO BAG LOWE PHILIPPINES Makati City
PLASTIC GRANDMA SM PRIME HOLDINGS SM ECO BAG LOWE PHILIPPINES Makati City
PLASTIC KIDS SM PRIME HOLDINGS SM ECO BAG LOWE PHILIPPINES Makati City
PETROLEUM HURT GREEN PEACE GREEN PEACE PUBLICIS SHANGHAI
CLIFF TOUCH CYBER WELLNESS CYBER WELLNESS EDUCATION PUBLICIS SINGAPORE Singapore
BEACH TOUCH CYBER WELLNESS CYBER WELLNESS EDUCATION PUBLICIS SINGAPORE Singapore
ROAD TOUCH CYBER WELLNESS CYBER WELLNESS EDUCATION PUBLICIS SINGAPORE Singapore
SMART CABRIO ALLEY MERCEDES-BENZ SMART CABRIO BBDO CHINA  Beijing / PROXIMITY BEIJING
THE SELF-LESS MIRROR HEINEKEN BROUWERIJEN TAIWAN BRANCH HEINEKEN LEO BURNETT TAIWAN Taipei
LIGHT AFTER SCHOOL HAIER LIGHTING PUBLICIS SHANGHAI
WORDS CAN BE WEAPONS CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG OGILVY BEIJING
THE LIGHT BAG SALAAM BAALAK TRUST SALAAM BAALAK TRUST CHEIL WORLDWIDE (INDIA) Gurgaon / CHEIL INDIA Gurgaon
GAME OF THRONES SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH DDB GROUP NEW ZEALAND Auckland
HUMAN TRAFFIC SIGNS SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai
THE 3D PHOTO MADE BY EVERYONE JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU Tokyo / DENTSU KANSAI TOKYO ROOM
COLOURMATIC AS COLOUR CLOTHING RETAIL STORE FCB NEW ZEALAND Auckland
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU Tokyo
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE
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