Durex says sorry for Thai Facebook ad that suggests some women who resist eventually give in

Durex Thailand '28%' Facebook postDurex has issued a number of apologies after an image it ran on Facebook prompted outrage for suggesting that some women who resist sexual advances eventually give in.

The copy running next to an image of a smiling man translates to “28 per cent of women that fought ended up consenting”, according to Forbes.

The post was taken down after 10 hours on Facebook and a barrage of criticism.

The company has apologised three times, with each apology prompting further outrage in social media. 

The first apology, which was deleted, can still be found in Thai newspaper Thairath. The second is still on Durex’s Facebook page. The third apology reads:

Durex sincerely regrets and apologizes for the inappropriate and offensive post made on our Durex Thailand Facebook page. Non-consensual sex is not a behaviour or attitude that Durex condones. It absolutely goes against everything we stand for.  As a strong advocate for healthy and respectful relationships, we have the utmost respect for women and are committed to helping people love sex safely.

Durex post on Facebook

Complaint on Durex Thai’s Facebook page

Virgo Health, Durex’s global PR agency, also apologised, but did not want to discuss the meaning behind the 28 per cent figure from the research. The agency also only refers to it as a Facebook post rather than an ad.

An account manager for Virgo Health told Forbes: “We do not wish to discuss the source of the data in the Facebook post as it was misused in an offensive way and we do not want to give further publicity to the data or its source.”

Durext has more than a quarter of a million fans of its Thai Facebook page.


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