FT revamps paper to sync with digital products


The new-look FT

The Financial Times has undergone a redesign to make the famous pink newspaper easier to navigate and more in line with its digital products.

The business paper has introduced a new font, known as Financier, a new grid, replacing the eight column lay-out with six columns, and has been redesigned to give the print edition a more specific role alongside the FT’s digital products.

The redesign emerges a year after the newspaper’s editor Lionel Barber announced that the title would be scrapping regional editions and would focus on a single global version, though that has yet to happen.

Barber said of the new-look paper: “The refreshed newspaper is an agenda-setting slice of the best of the FT. It complements and other channels, providing the definitive global perspective on what readers need to know each day. “The new FT has visual impact and is easy to navigate, highlighting trends and providing original news, insight, analysis and context,” he said.

John Ridding, the FT’s CEO, added: “This investment underscores our confidence in the unique and lasting value of print, which is profitable on its own before advertising. It is an important part of our multi-channel offering for many readers, who increasingly consume FT journalism in multiple formats. This refresh provides our audience more value and choice.”

Accompanying the redesign is a global campaign with the slogan ‘It is what you know’ created by Adam&EveDDB.


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