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Leo Burnett China boss Eddie Booth steps down, APAC CEO Jarek Ziebinski absorbs role

Jarek Ziebinski

Jarek Ziebinski

After 15 years as regional chairman and CEO of Leo Burnett Greater China, Eddie Booth is stepping down.

Booth’s exit will mean that the current president of Leo Burnett Asia Pacific, Jarek Ziebinski, will absorb Booth’s duties. Ziebinski, who has 18 years of experience with Leo Burnett, will now divide much of his time between Shanghai and Singapore.

Tom Bernardin, chairman and CEO of Leo Burnett Worldwide said that the decision to consolidate the agency’s China operations with APAC was driven by the need to pool resources “under one proven leader.”

Donald Chan, group CEO of Leo Burnett China will be assuming additional duties to run Leo Burnett Hong Kong. Both Chan and Margaret Huang, group CEO of Leo Burnett Taiwan, will now report to Ziebinski.

Booth will continue to be with the agency until the end of December.

Bernardin said in a press release: “Eddie and I have been in talks regarding his plans to retire from the agency over the past year. After more than 20 years in the industry and 15 years of successful leadership at Leo Burnett in Greater China, Eddie has decided it’s time to retire from advertising. We want to thank him for his wonderful work building Leo Burnett Greater China to what it is today and wish him every success as he embarks on his new journey in life.”

He added: “The consolidation of Leo Burnett’s Asia Pacific and Greater China operations is a strategic decision to bring together the best of the network’s resources, talents and capabilities across these two important regions under one proven leader. The scale and efficiencies Leo Burnett will be able to achieve from the consolidation will enable the network to deliver greater value for our clients’ businesses in today’s environment of remarkable change and possibilities.”

Bernardin said that Ziebinski’s track record in the two markets in which he has worked for Leo Burnett, Central/Eastern Europe and APAC, “speaks for itself”.

“The growth and momentum he delivered for Leo Burnett in Asia Pacific over the past five years makes him the ideal candidate to take over the consolidated leadership of Leo Burnett in this region. Asia Pacific is a critically important region for the Leo Burnett global network and I’m confident that with Jarek at the helm, he will be able to help us deliver the best in the world, bar none,” he said.

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