Leo Burnett hires Hitesh Mehta to run McDonald’s account in India

Leo Burnett has appointed Hitesh Mehta to run its McDonald’s account in India as VP based in Mumbai.

The announcement:

Vikas MehtaMumbai, 1st September 2014: The slew of significant senior level appointments continues as Leo Burnett India announces the joining of Hitesh Mehta as Vice President to be based at their Head Office in Mumbai.

Hitesh will be leading the McDonald’s business nationally on both account management and strategy.

Speaking on the appointment, Saurabh Varma, CEO, Leo Burnett India says, “With over a decade of integrated communications experience, Hitesh is extremely passionate about understanding human behaviour and applying those valuable insights to client work. It is this very orientation that is of great value to our strong HumanKind philosophy for our brands.”

Says Hitesh Mehta, Vice President, Leo Burnett, Mumbai, “The QSR market is still quite nascent and there is immense scope for growth. It’s a very exciting time for McDonalds and I am relishing the opportunity.”

Over the years HItesh has worked in differing local, regional and global roles on some of the world’s biggest brands based out of India, Vietnam, Thailand, Singapore and Indonesia. His last assignment was with Leo Burnett in Indonesia, wherein he was a part of the agency leadership team, successfully delivering on his mandate to partner the marketing teams at Dutch Lady and McDonalds, in pursuit of achieving their growth ambitions within the Indonesian market. Always on the lookout for new challenges, Hitesh relocated back to India in 2013 and has been working as an independent brand consultant prior to joining Leo Burnett earlier this month.

Source: press release


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