Lion-winning Guinness Singapore ad shortlisted for print at Spikes

Guinness pint-in-a-glass

BBDO’s Guinness campaign on display at Spikes

Each of the five executions of BBDO Singapore’s campaign for Guinness, which won handsomely at Cannes and the Clio Awards despite only running once in a single edition of a magazine, have been shortlisted in the Print category at Spikes Asia.

If the campaign for Guinness Draught in a bottle wins at Spikes, it could prove to be the region’s most awarded print campaign this year.

In a category that has seen entries fall by a third this year, there were contributions to the shortlist from across the region with most countries and agency networks represented.

Ogilvy Hong Kong’s campaign to launch a new type of pencil for Faber-Castell features, as well as Y&R Beijing’s Audiobooks work for Penguin.

A number of independent agencies also feature on the list, particularly from Singapore. Formul8 is a contender with its campaign for Far East Organisation, as well as Goodfellas for Singapore University of Technology and Design.

Work by Leo Burnett Australia for Samsung, which could not be located as having run in mainstream media despite an exhaustive search by Mumbrella’s Australia site, is also on the shortlist.

To view the Print shortlist in full, click here.

Robin Hicks in Singapore


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