FYI

MEC appoints Alex Meaden as APAC marketing director, Zoe Madden as associate trading director

GroupM media agency MEC has appointed Alex Meaden as Asia Pacific marketing.

The agency has also hired Zoe Madden as associate trading director.

The announcement:

MEC, a leading media agency, www.mecglobal.com, today announced two new additions to the regional team in Hong Kong.

Alex Meaden joins as Regional Marketing Director, Asia Pacific. She will report to Stephen Li, CEO Asia Pacific and will work closely with Nathalie Haxby, Global Marketing Director. This is a new role and Alex will be based in Hong Kong. Alex will be responsible for both internal and external marketing strategies, showcasing MEC’s best in class ideas, activation and communication strategies, as well as driving the brand’s manifesto throughout the organization.

Zoe Madden joins as Associate Trading Director, Asia Pacific. Zoe will also be based in Hong Kong where she will report to MEC Head of Trading Asia Pacific, Michael Beecroft. Zoe’s responsibilities covers supporting local and regional MEC teams to make best use of opportunities and benefits for clients as well as developing consistency and best practice across the region.

Stephen Li said: “The media landscape in Asia Pacific is one of the most diverse and fast growing globally. Strengthening our regional team here put us in position to embrace that growth for our agency and our clients. I have worked with Alex before and knowing she is passionate about brands delivering on their promises, I ‘m sure that she’ll carve a prominent place for MEC in this condensed industry. In regards to our trading offer, Zoe’s client planning background and her insight into local market challenges and opportunities will be a significant asset for MEC when driving clear and tangible value for our clients.”

About Alex Meaden

Alex has been working in Asia for the past 14 years across a range of both markets and marketing disciplines, specializing in strategic brand and communications planning and holistic brand marketing. Most recently, she worked for sister GroupM agency, Mindshare, as National Deputy Head of Planning China, before moving to Hong Kong to take up a Greater China Business Planning role. During her time in Asia, Alex has also worked for Batey, Landor brand consultancy and Visa International.

About Zoe Madden

Zoe joined MEC in Hong Kong over two years ago, working within the WPP team Red Fuse, servicing Colgate. During this time she worked closely with the local MEC teams in Colgate’s 10 highly diverse Asian markets supporting them with both their strategic media offering and its implementation. Prior to this Zoe worked in London for another WPP full-service agency –m/SIX – across clients including Carphone Warehouse and Britvic, and also as a Communications Planner at OMD working predominantly on automotive and retail clients.

Source: press release

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