Digital production company MediaMonks eyes Sydney and Shanghai as launch targets

Bas Muller and Wesley ter Haar

Victor Knaap and Wesley ter Haar at Spikes today

Digital production company MediaMonks has been in talks with agencies in Shanghai and Sydney with a view to expanding its regional footprint beyond Singapore, where it officially opened an office in June.

The 14 year-old Amsterdam-based company, which produces high-end digital work for ad agencies, recently set up in Los Angeles and is looking to launch in Dubai next, then Sydney and Shanghai, the agency’s executives told Mumbrella at Spikes Asia today.

Wesley ter Haar, MediaMonks’ co-founder said that while the company’s growth has come from Europe and the US to date, it would need to “come from different regions now.”

Australian he described as an “interesting” market” that is “very local but quite big” with the necessary scale to do “big things”.

Much of the best work coming out of Australia in recent times ter Haar said showed an effective combination between PR and advertising, a space that MediaMonks likes to work in.

“We’re really interested in Australia because the quality of ideas is so high,” he said, adding that the increasing appetite for high-end digital production values in Asia Pacific is behind the firm’s expansion ambitions.

Victor Knaap, MediaMonks’ CEO, told Mumbrella: “When we soft-launched in Singapore nine months ago, we did a lot of agency tours. We were told: ‘We like your work, but you won’t succeed in Asia – there isn’t an appetite for big, high-end digital campaigns.’ We have found that this is just not true.”

“What happened in Europe in six years has taken just one year here. We’re helping to trash the stereotype that only low-cost digital production is in demand in Asia.”

Among MediaMonks’ most successful campaigns is Nightwalk work for Google, produced for creative agency 72AndSunny:

MediaMonks also has offices in London and New York.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing