Mindshare Thailand wins Tesco Lotus
Retail giant Tesco has appointed Mindshare to handle its on- and offline media business in Thailand, where the brand is known as Tesco Lotus.
The GroupM agency won the business after a pitch against a “number of international agencies”.
Mindshare’s Thailand boss Pathamawan Sathaporn, said of the win: “Our duty here is to support Tesco Lotus to have an on-going conversation with our customers across the agnostic media ecosystem of paid, owned and earned to ensure that we stay ahead of the competitive game.”
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