Pictionary wishes Lee Kuan Yew happy birthday

The newly launched Singlish version of guessing game Pictionary ran an image on social media today to celebrate the birthday of Lee Kuan Yew, Singapore’s former prime minister, who turned 91.

Happy birthday tweet from Pictionary

The distribution of the image, using the hastag #HappyBirthdayLKY, is the extension of a Twitter and Instagram campaign that used doodles to promote the launch of Pictionary Singapore in the run-up to National Day, the island nation’s celebration of independence. The agency behind the campaign, VML Qais, hired local artist Wanton Doodle as the doodler.


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