Printed bananas for Tokyo marathon runners claims PR grand prix at Spikes Asia
Dentsu Y&R’s campaign for fruit brand Dole, which saw printed bananas handed out to marathon runners and personal race information posted on to social media, has won the PR grand prix at Spikes Asia.
There was also a rare gold for Sri Lanka, with Leo Burnett’s campaign for Ceylon Newspapers.
Australia, New Zealand and Japan also won gold Spikes in the category.
The winners:
BANANA TROPHY | DOLE JAPAN | DOLE BANANA | DENTSU Y&R Tokyo | JAPAN |
MAWBIMA-MOSQUITO REPELLANT PAPER | CEYLON NEWSPAPERS | MAWBIMA | LEO BURNETT SOLUTIONS Colombo / ARC WORLDWIDE SRI LANKA Colombo | SRI LANKA |
ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA |
TUI CATCH A MILLION | HEINEKEN NEW ZEALAND | TUI BEER | APOLLONATION Auckland / SAATCHI & SAATCHI Auckland | NEW ZEALAND |
ANIMAL STRIKE | PAW JUSTICE | CHARITY | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
RICE-CODE | INAKADATE VILLAGE | RICE-CODE | HAKUHODO Tokyo | JAPAN |
GIVING | REAL MOVE | TRUEMOVE H | OGILVY & MATHER Bangkok | THAILAND |
THE SEATBELT CREW | CHANNEL V / STAR TV | ROAD SAFETY AWARENESS | OGILVY & MATHER INDIA Mumbai | INDIA |
AID COUTURE | PROCTER & GAMBLE | ARIEL & DOWNY PARFUM | LEO BURNETT MANILA | THE PHILIPPINES |
ILLEGAL SAND MINING | AWAAZ FOUNDATION | ENVIRONMENTAL AWARENESS | BBDO INDIA Mumbai | INDIA |
NOT A BUG SPLAT | REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS | DRONE STRIKES COLLATERAL DAMAGE AWARENESS | BBDO PAKISTAN Lahore | PAKISTAN |
AUSSIE BUILDERS | MARS CHOCOLATE AUSTRALIA | SNICKERS | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
SCANDAL SHAVE | P&G CHINA | GILLETTE | BBDO CHINA Shanghai | CHINA |
DON’T LET GO | SAMSUNG NEW ZEALAND | NOTE 3.0/GALAXY GEAR | COLENSO BBDO Auckland | NEW ZEALAND |
WHERE ARE MY CHEEKS?! | KUMAMOTO PREFECTURAL GOVERNMENT | LOCAL GOVERNMENT | DENTSU PUBLIC RELATIONS Tokyo / DENTSU KYUSHU Fukuoka | JAPAN |
HOW TO DRINK PROPERLY | DRINKWISE AUSTRALIA | DRINKWISE | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
ANIMAL STRIKE | PAW JUSTICE | CHARITY | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
MESSAGE BARTER | THE AKANKSHA FOUNDATION | THE AKANKSHA FOUNDATION SCHOOLS | OGILVY & MATHER INDIA Mumbai | INDIA |
DUPÉ | YARRA VALLEY WATER | WATER UTILITIES | OGILVY MELBOURNE | AUSTRALIA |
DOKONO PIZZA?! | DOMINO’S PIZZA JAPAN | PIZZA | ASATSU-DK Tokyo | JAPAN |
THE LAB EXPERIMENT | BEST&LESS | FASHION | EDELMAN Sydney | AUSTRALIA |
NOU-IKUMIN | P&G | PAMPERS | BLUECURRENT JAPAN Tokyo / DENTSU Osaka | JAPAN |
#SPCSUNDAY | SPC ARDMONA | FMCG FOOD (TINNED FRUIT, BAKED BEANS AND SPAGHETTI) | LEO BURNETT MELBOURNE / OPEN HAUS Paddington | AUSTRALIA |
TUI CATCH A MILLION | HEINEKEN NEW ZEALAND | TUI BEER | APOLLONATION Auckland / SAATCHI & SAATCHI Auckland | NEW ZEALAND |
NOT A BUG SPLAT | REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS | DRONE STRIKES COLLATERAL DAMAGE AWARENESS | BBDO PAKISTAN Lahore | PAKISTAN |
GAME OF PHONES | VIRGIN MOBILE AUSTRALIA | TELECOMMUNICATIONS | ONE GREEN BEAN Sydney | AUSTRALIA |
A DIFFERENT BALL GAME | MELBOURNE ACES | BASEBALL TEAM | OGILVY MELBOURNE | AUSTRALIA |
VOLVO CONSTRUCTION EQUIPMENT: OPERATOR IDOL | VOLVO CONSTRUCTION EQUIPMENT | CONSTRUCTION EQUIPMENT | EDELMAN Shanghai | CHINA |
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