Singapore radio station targeting lesbian community with ‘Girls’ night out’ promo?

A radio station in Singapore is running a promotion that appears to target the lesbian community in the conservative citystate.

The promo for Singapore Press Holdings-owned Kiss92FM, which is running on-air and online, promises Singaporean women a “Passionate affair” and an “Opulent stay” in the “Passion suite” at Singapore’s Scarlet hotel.

Kiss92FM Girls night out promotion

The promotion running on Kiss92FM’s website reads:

Win a Girls Night Out for you and three friends with Maddy, Jason & Arnold!

  • Passionate Affair at The Scarlet – Singapore’s First Luxury Boutique Hotel.
  • Newly refurbished, sensuous, alluring, bold, nestled among the vibrant Club Street
  • You and 3 of your best friends will check in for a night in a Passion Suite with an adjunct Deluxe Room.
  • A sensuously edgy room set against a bespoke $10,000 wall covering, where you can enjoy a glass of wine while you watch the sunset on your private outdoor Jacuzzi terrace.
  • Join Kiss 92’s Maddy Jason & Arnold for an alfresco dinner under the stars at Breeze, The Scarlet’s exclusive Rooftop Bar, dining on Mini Wagyu Beef Burgers, Kurobuta Pork Belly, King Prawns and more!

In response to Mumbrella’s questions about the audience the promo was targeting, the station’s deputy head of marketing Serene Lim said: “Kiss92 is a female targeted station, hence promotions such as our monthly Girls Night Out are held for our female target audience. We’ve organised this monthly gathering since Kiss92 started in 2012 and it is a gathering of our fans and our morning show DJs.

“In the past year, we have gotten fans who would see this as an opportunity for a girls bonding session and many of our Girls Night Out winners will come with their best friends, sisters, mothers and even daughters,” she said.

While there is a vibrant gay community in Singapore, which has been galvanised by the Pink Dot SG LGBT rights movement in recent years, there remains resistance to same-sex relationships from some quarters. In May, a senior politician warned sponsors of Pink Dot SG, which include Goldman Sachs and BP, against creating “division” with its pro-gay policies in Singapore in a Facebook post that made global headlines.

News of the Kiss92FM promo, which concludes on 12 September, emerges on the same day that the BBC admitted that it had cut out a scene from family drama Dr Who to comply with Singapore broadcast regulations. The scene featured two females touching lips. According to Singapore’s broadcast code, “information, themes or subplots on lifestyles such as homosexuality, lesbianism, bisexualism, transsexualism, transvestism, pedophilia and incest” are not allowed.


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