Sony introduces the ‘Pet selfie’ to Hong Kong in campaign for Xperia C3

Sony has launched a campaign to promote its Xperia C3 mobile phones that introduces the concept of the ‘Pet selfie’ to Hong Kong.

In a 30-second video now running on YouTube, two joggers – one running with her dog – meet and begin to take selfies with the canine.

The Japanese electronics brand has introduced the hashtag #PetSelfie to encourage Hong Kongers to share selfies with their pets using the Xperia C3 on social media.

The agency behind the campaign was creative agency Turn.


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