News

Travel app for singles seeks PR agency

Krystal KooA newly launched app for single travellers is looking for a PR agency to raise its profile in Singapore.

Called Wander, the app matches singles by their destination and travel preferences. It was founded by Singaporean entrepreneur Krystal Choo (pictured, right), who founded online travel deals site ZipTrip in February last year. Wander, which is to go live in the coming days, plans to launch on Google Play and Appstore on 14 September.

Choo told Mumbrella that she would be looking to identify influencers, initially in Singapore before expanding to other countries, through PR and word-of-mouth.

She wanted an agency to create “exciting stories in online channels with a very high leisure-based engagement rate” that are led by Wander’s “fun, hopeful and community-first message,” she said.

“Wander’s message is about what could happen – a great life experience, an unbreakable friendship or bond, an amazing story to tell for years to come. It is about dreaming, then living it carpe diem style,” she said. “We will be exploring hiring a PR agency that has shown strength in pulling out great story angles that allow readers to dream and act on those dreams.”

Choo says that in less than two weeks, the app generated more than 500 sign-ups from a single post about the venture on her Facebook page.

Even though the app connects singles, its purpose is not for dating, so won’t be competing with popular hook-up app Tinder, Choo said.

She explained: “Wander asks you where you want to go, which is travel-focused – Tinder finds people close to you who want to date or hook up.”

“Eventually Wander will enable meet ups with single travellers near you, once we establish a trusted platform of users with similar interests and goals, she said.

“Tinder is a free-for-all, and it can be frustrating for locals who are looking for a partner to meet travellers – one party is looking for permanence, and one for transience. This isn’t the ideal experience for either user. Breaking away from that helps single travellers tremendously,” she said.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing