Twitter hires Wego’s Rick Mulia to run soon-to-launch Indonesian operation

Rick Mulia

Rick Mulia

Twitter has hired Rick Mulia from online travel firm Wego to lead its soon-to-launch Indonesia operation, Mumbrella can reveal.

The Singapore-based Melburnian, who brings 18 years industry experience into the role, will relocate to Jakarta to Twitter’s new offices. He is expected to join Twitter in November, according to sources.

Twitter confirmed speculation that it would be opening a Jakarta office to serve its second largest global user base late last month, when Adam Bain, Twitter’s president, global revenue and partnerships, tweeted that an Indonesian operation would be opening “soon” – in the next six months.

The Indonesia team that will be led by Mulia will focus on sales and business development as the social media brand “aims to turn its local popularity into revenue,” the microblogging site has said.

Mulia joined Wego in April last year, with responsibility for the company’s media and advertising solutions, and integrating the firm’s global real-time bidding function.

Before Wego, Mulia worked at Microsoft and Yahoo!.

He was Yahoo! Southeast Asia’s third employee when he joined in 1998, based in Singapore. He worked there for eight years in production, search and operations across Southeast Asia and Australia, driving joint ventures such as Yahoo!7 in Australia and Yahoo!xtra in New Zealand.

During his time at Microsoft, a company he joined in 2007, Mulia helped rebuild the MSN business across Southeast Asia, forming the partnership between Microsoft and Singaporean media company MediaCorp that led to XINMSN, and PlasaMSN, a Microsoft and Telkom Indonesia venture.

Mulia was elected to the leadership council of the Interactive Advertising Bureau of Singapore in February of this year.


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