News

Unilever erects scented wall in Singapore train station to push Comfort’s ‘100% natural oils’

Comfort wallOutdoor ad firm Moove Media has erected a scented wall at a train station in Singapore as part of a campaign for client Unilever.

A 35-metre square wall to promote the “100% natural essential oils” of Comfort Aromatherapy fabric conditioner emitted an odour and was surrounded by flashing LED lights.

The wall was situated at Singapore’s busy Dhoby Ghaut station.

Vicki Ting, Comfort brand executive at Unilever Singapore, commented: “We chose the Dhoby Ghaut NEL Station for the multi-sensory experience due to its high traffic footfall. The Comfort Aromatherapy Black’s scent and flashing LED lights played vital roles in driving across the product’s proposition of ‘100% Natural Essential Oils’.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing