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Y&R’s Penguin Audiobooks ads claim print GP as BBDO’s Guinness work wins gold at Spikes

Y&R Beijing's 'Moby Dick' ad for Penguin Audiobooks

Y&R’s ‘Moby Dick’ ad for Penguin Audiobooks

Y&R Beijing’s print campaign for Penguin Audiobooks, which depicted famous works of literature being captured on audio, has won the Print Grand Prix at Spikes Asia.

BBDO Singapore’s ran-once campaign for Guinness, which also won well at Cannes and the Clios, claimed five golds for each of the executions that ran in a single edition of I-S Magazine just before the awards submission for Cannes.

The work looks likely to be the most awarded print campaign of the year globally.

At the APPIES awards a few weeks ago, where the agency must present the case for why the work should win in a live presentation – and where the campaign did not win – a BBDO executive explained the campaign’s limited media exposure with the following: “Guinness does not have a lot of money to spend [on advertising],” after saying that the budget had gone into the main launch for Guinness Draught in a bottle. “Singapore is small. You can reach a lot of people with a single hit in a magazine like I-S,” a Guinness account manager for BBDO said.

Lowe China Buick work

Lowe China Buick work [click to enlarge]

Gold also went to a campaign by Geometry Global Hong Kong for Lego/Hamley’s that depicted famous works of art in lego form, and work for Buick in China by Lowe that put people in place of speed-limit signs.

Unlike every other category at Spikes, Australia did not win a single print award.

A tour of some of the shortlisted print entries on display at Spikes:

The winners:

PROMETHEUS PENGUIN CHINA AUDIOBOOKS Y&R BEIJING CHINA
MOBY DICK PENGUIN CHINA AUDIOBOOKS Y&R BEIJING CHINA
DON QUIXOTE PENGUIN CHINA AUDIOBOOKS Y&R BEIJING CHINA
D-DAY PENGUIN CHINA AUDIOBOOKS Y&R BEIJING CHINA
CINQ ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMITY SINGAPORE SINGAPORE
DEUX ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMITY SINGAPORE SINGAPORE
QUATRE ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMITY SINGAPORE SINGAPORE
TROIS ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMITY SINGAPORE SINGAPORE
UN ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMITY SINGAPORE SINGAPORE
MAGRITTE LEGO / HAMLEYS TOY STORE OGILVY & MATHER GROUP HONG KONG  / GEOMETRY GLOBAL Hong Kong HONG KONG
VAN GOGH LEGO / HAMLEYS TOY STORE OGILVY & MATHER GROUP HONG KONG  / GEOMETRY GLOBAL Hong Kong HONG KONG
WOOD LEGO / HAMLEYS TOY STORE OGILVY & MATHER GROUP HONG KONG  / GEOMETRY GLOBAL Hong Kong HONG KONG
NO ENTRY SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA
NO TRUCKS SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA
TRAFFIC LIGHT AHEAD SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA
NO LEFT TURN SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA
SPEED LIMITED SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA
NO U-TURN SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA
SAMMIES ROBOT SAMSONITE SUITCASE JWT SHANGHAI CHINA
SAMMIES BEAR SAMSONITE SUITCASE JWT SHANGHAI CHINA
DOUGHNUT BLUNT UMBRELLAS UMBRELLAS Y&R NZ Auckland NEW ZEALAND
DYNAMITE BLUNT UMBRELLAS UMBRELLAS Y&R NZ Auckland NEW ZEALAND
HIPPY BLUNT UMBRELLAS UMBRELLAS Y&R NZ Auckland NEW ZEALAND
911 REAR HORSEPOWER 1 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI CHINA
911 REAR HORSEPOWER 2 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI CHINA
911 REAR HORSEPOWER 3 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI CHINA
911 REAR HORSEPOWER 4 PORSCHE (CHINA) MOTORS 911 FRED & FARID SHANGHAI CHINA
CLIFF TOUCH CYBER WELLNESS CYBER WELLNESS EDUCATION PUBLICIS SINGAPORE Singapore SINGAPORE
PETROLEUM HURT GREEN PEACE GREEN PEACE PUBLICIS SHANGHAI CHINA
BEACH TOUCH CYBER WELLNESS CYBER WELLNESS EDUCATION PUBLICIS SINGAPORE Singapore SINGAPORE
ROAD TOUCH CYBER WELLNESS CYBER WELLNESS EDUCATION PUBLICIS SINGAPORE Singapore SINGAPORE
PLASTIC DUDES SM PRIME HOLDINGS SM ECO BAG LOWE PHILIPPINES Makati City THE PHILIPPINES
PLASTIC GRANDMA SM PRIME HOLDINGS SM ECO BAG LOWE PHILIPPINES Makati City THE PHILIPPINES
PLASTIC KIDS SM PRIME HOLDINGS SM ECO BAG LOWE PHILIPPINES Makati City THE PHILIPPINES
CURES HOME SICKNESS CAMPBELL’S SOUP SOUTHEAST ASIA CAMPBELL’S SOUP Y&R MALAYSIA Kuala Lumpur MALAYSIA
FILLS LONELY NIGHTS CAMPBELL’S SOUP SOUTHEAST ASIA CAMPBELL’S SOUP Y&R MALAYSIA Kuala Lumpur MALAYSIA
HEALS BRUISED EGOS CAMPBELL’S SOUP SOUTHEAST ASIA CAMPBELL’S SOUP Y&R MALAYSIA Kuala Lumpur MALAYSIA
MENDS BROKEN HEARTS CAMPBELL’S SOUP SOUTHEAST ASIA CAMPBELL’S SOUP Y&R MALAYSIA Kuala Lumpur MALAYSIA
TANGERINE PERFETTI VAN MELLE BIG BABOL McCANN WORLDGROUP INDIA Mumbai INDIA
MANGO PERFETTI VAN MELLE BIG BABOL McCANN WORLDGROUP INDIA Mumbai INDIA
PEAR PERFETTI VAN MELLE BIG BABOL McCANN WORLDGROUP INDIA Mumbai INDIA
CHOO-CHOO PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai INDIA
CAMERA PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai INDIA
REMOTE CONTROL PROCTER & GAMBLE DURACELL BATTERIES GREY WORLDWIDE INDIA Mumbai INDIA
GATSBY DENON ELECTRONICS JWT SHANGHAI CHINA
KING KONG DENON ELECTRONICS JWT SHANGHAI CHINA
KINDERGARTEN NBTY(CHINA) NEURO-PS GREY GROUP CHINA Beijing CHINA
PRIMARY SCHOOL NBTY(CHINA) NEURO-PS GREY GROUP CHINA Beijing CHINA
BOAT A.W. FABER-CASTELL FABER-CASTELL OGILVY & MATHER GROUP HONG KONG  / OGILVYONE WORLDWIDE HONG KONG HONG KONG
DUCK A.W. FABER-CASTELL FABER-CASTELL OGILVY & MATHER GROUP HONG KONG  / OGILVYONE WORLDWIDE HONG KONG HONG KONG
ICEBERG A.W. FABER-CASTELL FABER-CASTELL OGILVY & MATHER GROUP HONG KONG  / OGILVYONE WORLDWIDE HONG KONG HONG KONG
SMART CABRIO ALLEY MERCEDES-BENZ SMART CABRIO BBDO CHINA  Beijing / PROXIMITY BEIJING CHINA
TV UNIT FUTURE GROUP HOMETOWN RETAIL DDB MUDRA GROUP Mumbai INDIA
DINING TABLE FUTURE GROUP HOMETOWN RETAIL DDB MUDRA GROUP Mumbai INDIA
IMPOSSIPUZZLE WHITE BICYCLE HMBR TOOLS & CHEMICALS HMBR BICYCLE LOCKS GREY BANGLADESH Dhaka BANGLADESH
BALDFACE LION BEER DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
TEARS LION BEER DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
THUG LIFE LION BEER DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
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