FYI

Y&R extends relationship with Singapore Workforce Development Agency

Ad agency Y&R Singapore has won an extension of its relationship with Singapore Workforce Development Agency.

The announcement:

Kea Sui Hong

Kea Sui Hong

SINGAPORE, 2 September 2014 –Y&R Singapore has extended its partnership with the Singapore Workforce Development Agency (WDA) following a tender process.

Heading the team is Group Account Director, Kea Sui Hong, who first worked on the business when WDA was formed a decade ago.

“Having worked on the business for almost 10 years, the business challenges for WDA have multiplied with the evolving landscape and as a result it has become more and more challenging to help Singapore’s workforce stay relevant and current, in order to contribute to the nation’s competitiveness. It is great for Y&R to be part of this ongoing journey, and hopefully for many years to come,” commented Kea.

Agency and client recently struck Gold for the second year running in the SPH iink Awards ‘SPH is ON’ category. This year’s award-winning ‘Culture of Lifelong Learning’ multimedia campaign emphasized that learning enriches lives.

Added Melvin Kuek, Managing Director Y&R Singapore, “Our winning streak continues, adding to recent wins of Land Rover, Kallang Wave Mall and retention of M1 and now WDA. This is testament to our amazing team at Y&R Singapore.”

Source: press release

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