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Australia leads APAC in Cannes Report, new online archive with $6,250 subscription fee

Cannes Lions logoAustralia’s performance at the Cannes Lions this year has pushed the country to the top of a newly launched subscription-based online archive called the Cannes Report, a ranking of the award show’s most awarded advertisers, agencies, production companies and individuals.

For an annual subscription fee of €4,950 (US$6,250) for up to five people per office, the Cannes Report is also pitched as a guide for “hassle-free” pitching, a tool for spotting emerging talent from around the world, and a way to “benchmark the quality of your case study films.”

For a fee of €16,950, the subscription gives access to 20 people per office. A free trial is available for a limited period.

Australia ranked fifth overall in the new study, with Japan – APAC’s second most highly ranked nation – coming seventh.

India was next, ranking 12th.

Dentsu and Hakuhodo hold the top spots in Cannes Report’s APAC agency rankings. Y&R Beijing came third, followed by Leo Burnett Sydney and Colenso BBDO Auckland.

BBDO claimed the regional network of the year mantle.

Philip Thomas, CEO of Lions Festivals, called the Cannes Report a “must-have” for those who want to know “who your biggest competitor is, check out the most recognised talent, identify the biggest growth regions or know who the most awarded clients are.”

“With over 37,400 entries from more than 90 countries, Cannes Lions is the largest global awards for creativity in communications and as such, the Cannes Report offers truly reflective and accurate industry statistics,” he said in a press release.

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