DigitasLBi hires Frenchman Emmanuel Baruch to run Hong Kong office

Emmanuel Baruch

Emmanuel Baruch

Digital agency DigitasLBi has appointed Emmanuel Baruch from the network’s French operation to run its office in Hong Kong as general manager.

The announcement:

Hong Kong, 27 October 2014: Global marketing and technology agency
DigitasLBi has appointed Emmanuel Baruch as General Manager of its Hong Kong

The appointment follows the rapid expansion of DigitasLBi in Hong Kong through a number of significant new business wins including AIA, Cathay Pacific and Pernod Ricard.

Reporting to Roy Capon, Chief Executive, DigitasLBi, Asia Pacific, Baruch will manage the day-to-day operations and continued growth of the agency’s Hong Kong operations.

Baruch recently moved to Hong Kong from DigitasLBi in Paris, where he led and managed a significant part of the global digital transformation programme for the Renault-Nissan Alliance.

Prior to joining DigitasLBi Baruch was Deputy Chief Operations Officer at FullSIX in Paris. He also managed the SEAT digital account worldwide for Volkswagen Group at Zone Franche in Paris.

Baruch said: “Asia is without a doubt the most exciting place in the world at the moment for marketing and technology. The strength of the blended service offering provided by DigitasLBi in Hong Kong, along with the fact that it’s the fastest growing agency in the region, was an opportunity I couldn’t refuse.”

Capon said: “I’m delighted that Emmanuel has decided to join us from our Paris office. His appointment supports our ongoing strategy to create an open talent mobility programme. Emmanuel has the right skill set, understands our culture well and brings a mature knowledge of marketing and technology to the region. With the launch of new services, such as connected commerce and new regional client wins, it’s perfect timing for a General Manager to help our Hong Kong team deliver even more to our clients.”

Source: press release


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