The Economist warns Hong Kong subscribers of delivery delays due to Occupy Central protests

The Economist's Hong Kong issueThe Economist has written to Hong Kong subscribers to warn them of possible delays to the delivery of its 4 October edition because of the ongoing Occupy Central pro-democracy protests in the city.

In an emailed letter to subscribers, the news and current affairs title reminds readers that they can still access its content if they subscribe to The Economist’s digital services, and will get some digital articles for free even if they are not currently digital subscribers.

The letter to subscribers, which includes Mumbrella, reads:

Dear Mr Hicks,

Given that we cannot foresee how the pro-democracy movement in Hong Kong will affect our distribution in the days to come, we would like to take this opportunity to inform you of the possible delay in getting this week’s issue of The Economist to you.

We appreciate your continued patience and apologise for any inconvenience this may cause. We will do our best to get your copy to you the soonest we can.

Remember, if your subscription includes full digital access, you can enjoy content from the print edition via or The Economist apps for iPad, iPhone, Android, Window 8, Chrome, BlackBerry and Kindle Fire. If you are a Print-only subscriber, you still have access to a selection of articles.

We thank you for your understanding. If you have any comments regarding this or on any other aspect of your subscription, please feel free to contact us on +65 6534 5166 or e-mail

Yours sincerely, The Economist

The Economist has been heavily marketing its digital products as print circulation has started to decline in recent years, which in Asia is around 150,000.

The company’s Asia MD Tim Pinnegar told Mumbrella just over a year ago: “We reckon we’ll see print circulation decline by two per cent over the next few years in APAC. Globally, maybe a little more, although in both cases the uptake of online, mobile and tablet will keep reader numbers up overall.”

The Economist van

The Economist’s van

“The topline number is that we sell 1.5m copies in print globally, and 100,000 people read us on digital devices and online. But in three to four years, I expect the reader number to have reached 2m. There’s still plenty of room for growth for our content, albeit in a different form,” he said.

In July this year, the paper toured Hong Kong in a camper van giving out free coffee to encourage uptake of digital subscriptions.

The title is currently offering its print and digital edition for HK$40 (US$5) a week, with cheaper deals for those who subscribe for longer. The print or digital subscription alone cost HK$33,33 a week.


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