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Edge Asia hires Ferdi Gutierrez as Thailand MD

Gutierrez

Gutierrez

Australian communications firm STW Group has appointed a new executive to lead the Thai operation of its digital agency, Edge Asia.

Ferdinand Gutierrez joins the agency as MD after more than four years running a social gaming firm he founded, Sandbox Global.

Edge Asia / Thailand’s current MD, Nam Do, has been promoted to group head of media, South East Asia. 

Patrick Looram, Edge Asia Group CEO said: “The digital advertising market in Thailand is growing tremendously – and not just in the dollars spent online. Our clients now regard digital as an indispensable part of their marketing mix and are no longer interested in simply building a website, making fragmented online media buys or adding a Facebook brand page as an afterthought.”

“Ferdi’s experience in developing and leading digitally-led integrated marketing strategies is what our clients are asking for every day and we look forward to his leadership inside and outside the agency,” he said.

Over a 14-year career, Gutierrez has worked with clients including Coca-Cola, Unilever, IBM, and Mastercard, and with agencies Ogilvy, McCann and Mindshare in Southeast Asia.

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