Facebook advertises in Japan for the first time

Facebook has launched its first ad campaign targeting the Japanese market.

Created by Wieden + Kennedy Tokyo, the campaign is based on the idea that the most important thing you can be is a friend.

The campaign will run on TV, online, out of home, train stations, and includes “the worlds-first integrated 5-screen experience” at Shibuya crossing.

The film, “You’re someone’s friend,” was directed by Zachary Heinzerling, and the voiceover was performed by the actor Ryo Katsuji.

Adam Koppel, creative director at Wieden+Kennedy Tokyo said: “We all have friends, but we don’t stop and think about what it really means to be a friend. It’s a big deal. It really is. We wanted to create a campaign that surprised people with its intimacy, but also broke the fourth wall and made people really think about their friends. If someone sees this campaign and tells their friend, “I saw this ad and it made me think of you,” then we’ve done something really great.”


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