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The Marketing Society launches Southeast Asian chapter, Wayne Arnold appointed chair

Wayne Arnold

Wayne Arnold

The Marketing Society, a well established UK-based network for marketers that launched in Hong Kong in April this year, has launched a Southeast Asian chapter.

The Marketing Society of Southeast Asia will officially launch tomorrow, and is to be led by the global CEO of digital agency Lowe Profero, Wayne Arnold, as chair.

When the Marketing Society of Asia launched earlier in the year, chair and founding member Ruth Rowan, the regional CMO of BT, told Mumbrella that the group’s aim was to attract 100 founding members, two thirds of which will be brand owners, the rest agencies.

She also said the group was “very conscious” of the need to have local appeal. “We don’t want to be seen as a bunch of British marketers operating in Asia,” she said.

The steering committee of The Marketing Society of Southeast Asia is to include Terri Seow, head of marketing, BBC Global News, Rachael Bell, head of marketing, Southeast Asia, BT Global Services and Kiook Jeoung, head of corporate global partner marketing, Cisco Systems.

Also on the committee is Gary Lim, director, Johnson & Johnson, Christian Oversohl, Asia Pacific MD and SVP, Sapient Nitro and Frederique Covington, international marketing director for Twitter.

The Southeast Asia chapter kicks off with an event featuring British film producer and educator Lord David Puttnam being interviewed by BBC World News chief business correspondent Linda Yueh in Singapore.

Arnold said: “Working with the Marketing Society and so many outstanding talents offers us all the opportunity to create an amazing platform for senior marketers.”

“We want to create a forum to offer senior marketers, especially on the client side, the ability to be inspired, debate and share business challenges whilst getting to know like minded people in our industry across the region,” he said.

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