News

New Dumb Ways to Die spin-off game launches

Metro Trains’ Dumb Ways to Die campaign, the most heavily awarded of all time at Cannes, is to launch a second spin-off game next month.

In Dumb Ways to Die 2: The Games, players can take on characters featured in the original musical cartoon to compete at various sports.

Watch a 30-second promo of the game titled ‘Let The Training Begin’.

The games, which carry the hashtag #dumbways2, can be downloaded from iTunes or Google Play.

In the first game, players were tasked to save the cartoon characters from a “dumb” death before they could progress to the next level.

The original Dumb Ways to Die video, which was uploaded to YouTube in November 2012, had been watched more than 90 million times at the time of writing. It was created by McCann Melbourne.

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