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Pen is the hero in Samsung ad for Galaxy Note

Ad agency Cheil Worldwide has launched a new campaign for key client Samsung to promote its Galaxy Note 4.

The ad focuses on the main feature of the Notebook, the pen used to navigate the device.

The campaign launches soon after the news that Cheil will remain on Samsung’s roster after a global creative review. Cheil will handle the account along with fellow lead agency Leo Burnett. BBH and Wieden + Kennedy have been added to the roster.

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