FYI

PubMatic to handle programmatic trading for Goal.com publisher Perform

Publisher-side programmatic trading platform PubMatic has entered a strategic partnership with Perform, the publisher to Goal.com, English Premier League, MLB, and the Football Federation of Australia.

The announcement:

SINGAPORE, (October 14th, 2014): PubMatic, Inc. the programmatic advertising platform company for leading publishers, announced it has been exclusively selected as the strategic programmatic partner across the APAC region by digital sports content company PERFORM. The partnership will enable PERFORM to develop a multi-screen programmatic trading strategy across its premium brands, including: Goal.com, English Premier League, MLB, and the Football Federation of Australia. PERFORM will also leverage the PubMatic One Platform to manage private marketplace (PMP) rules-based buying on desktop with the potential to add mobile and video advertising in future.

“By the end of this year eMarketer estimates digital ad spend across APAC will increase to almost $40 billion,” said James Peel, Director Sales, Asia Pacific PERFORM.  “When looking for a partner to help us capitalise on that growth, we wanted an organisation that is best placed to meet our growing programmatic needs.

“PubMatic’s unique focus on the publisher, providing deep insights into buying patterns and trends, allowing dynamic creation and adjustment of PMP buying strategy and its multi-screen capabilities together with their strong regional presence, made them the obvious choice.”

The exclusive partnership involves the management of PERFORM’s inventory across nine key markets including: Australia, India, China, Japan, Korea, Singapore, Malaysia, Indonesia and Thailand. PERFORM will utilise PubMatic’s Private Marketplace, Yield Optimisation and Video real-time bidding services to drive tangible ROI and monetise its premium publishers’ digital assets in a brand safe, non-competitive environment.

“The trading of digital media programmatically is explosive; real-time bidding-based display ad spend is set to grow over 57% across APAC in 2014[1]. PERFORM’s commitment to programmatic trading is confirmed by this unique partnership” said Jason Barnes, Vice President Asia-Pacific at PubMatic. “PERFORM is an innovative, forward-thinking digital content leader and we are excited by this pan-APAC partnership.”

This announcement follows PubMatic’s continued expansion across APAC including the opening of its Singapore office in July, appointment of Yosuke Maekawa as Country Manager, Japan,partnership with Multi Channel Network in Australia and expansion in India.

Source: press release

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