Romance movie-style ad shows both sides of the Toyota Hybrid Harrier

Japanese creative agency Tugboat has launched an ad in the style of a romance movie for Toyota’s Harrier Hybrid brand.

In the ad, which is the second in a series, a female actor plays the role of the car in a romantic tale.

The campaign website shows the two commercials side by side.

The two versions shown in the ad are supposed to portray both sides of the Hybrid Harrier – both green and powerful.


Client: Toyota Marketing Japan Corporation
Product: Hybrid Harrier
Title: “The story of Ms.H.H. Both Sides”
Duration: 128 sec
Creative Agency: TUGBOAT
Creative Director: Yasumichi Oka
Copy writer/Creative Director: Taku Tada
Art Director: Seijo Kawaguchi
Director: Kosai Sekine
DOP: Ekkehart Pollack
Producer: Kazuya Nemoto, Takashi Ito
Production company: Tohokushinsha Film Corporation
Other agency(s): Delphys Inc.
Media: Japan National / TV, Print, Billboards, Web


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