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SingTel commercial chief Michael Smith lands top marketing role at Australian betting firm

michael-smith-234x234 2 copyMichael Smith, the commercial head of the Group Digital Life division of SingTel, has landed the role of chief marketing officer at Australian betting firm Tabcorp just two months after returning to Australia, Mumbrella can reveal.

The former Optus chief marketing officer will start in January and oversee Tabcorp’s brand portfolio and customer experience.

Smith has worked for SingTel and its subsidiary Optus for just under 10 years and relocated to Singapore from Sydney 18 months ago when he moved from managing director of Optus consumer operation to the commercial role at Group Digital Life.

SingTel had told Mumbrella that there would be no staff changes as a result of Smith’s relocation, only that the executive will be “spending more time on planes”.

Smith moved to Singapore from Sydney just over a year and a half ago, when he was promoted from managing director of Optus’ consumer operation to his current role.

But he returned to Australia  last month for personal reasons and continued to perform the same role from Sydney. He will finish at the telco next week, telling Mumbrella the Tabcorp move was a “new opportunity”.

Steve Jones

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