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Social network for kids launches in Singapore

GeckoLifeA child-friendly social network has launched in Singapore.

Called GeckoLife, the pre-teens platform enables parents to oversee all the contacts and posts their child makes and has access to.

The site is centred around what it calls ‘safe spaces’ or ‘canvases’, within which members can tailor discussions around their interests. This, the site says, “removes the clutter of an unfiltered newsfeed” and allows members to focus on what they are interested in. Within each space, members can chat and share images and files.

A GeckoLife spokesman told Mumbrella that while there are no plans to run advertising on the site, brands will be able sponsor a relevant topic-specific canvas, for instance Nike could create a canvas on sport.

GeckoLife was founded by Rajeev Gupta and Ashish Trivedi, who were driven by the need to create a social network for kids as concerned parents.

“We are aware of the impact of digital footprints and the knowledge gap that children today face,” said Gupta, who is co-CEO. “We aim to fill a niche in the social market, offering a private, family-friendly option that introduces children to the benefits of online communities and opens doors to conversations around online responsibility and smart social networking.”

GeckoLife has plans to grow from Singapore into other markets in the region, while it works on improving its product offering.

The company received angel investor funding of more than $1 million last year, and says it “welcomes conversations” with interested investors and “any parties keen on collaboration”.

GeckoLife is headquartered in Singapore and has offices in Australia, India and the US.

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