Socialbakers and Lenovo launch tool for brands to measure social footprint

Social media measurement firm Socialbakers has partnered with Lenovo to launch a tool that shows marketers how their brands are performing across social platforms.

The announcement:

NEW YORK, LONDON and PRAGUE, Oct. 23, 2014 /PRNewswire/ — Socialbakers , the leading social media analytics and optimization company, has today announced the Social Health Index, developed in partnership with Lenovo. This is an industry benchmark that provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors over time.

“The Social Health Index is the first industry benchmark that puts brands’ social marketing performance into context,” said Jan Rezab, CEO and Co-Founder of Socialbakers. “Brands need a way to quantify their return on investment into social relative to their competition. Our development of this index with Lenovo provides a simple way for brands in any industry to do this.”

The Social Health Index traces a brand’s social performance on Facebook, Twitter, and YouTube and combines it into one single rating. Brands are scored on four metrics key to core business goals – participation of the social audience, acquisition of new community members, retention of the brand’s audience, and the shareability and effectiveness of content.

The rating also measures a brand’s position in the present, delivering real-time and dynamic business intelligence based on the current state of the industry. In particular, the Index provides brands with a variety of detailed insights that will allow them to make real-time adjustments to their mix of social media platforms and align with evolving business goals.

“Lenovo is constantly looking for ways to evaluate the approaches we take in engaging with our customers such as through conversations on our global Twitter handles or through our close to 60 Facebook pages across the organization,” said Rod Strother , Director, Digital and Social Center of Excellence at Lenovo. “We recognized the need for an easy way to benchmark our use of social platforms against others in the industry and share this information in a digestible format with Lenovo executives. Socialbakers was the perfect partner with whom to develop this index due to the company’s dedication to providing brands with competitive intelligence insights.”

Source: press release


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