Unilever hands Vaseline to Arcade in Indonesia

Gary Caulfield


Ad agency Arcade has announced winning Unilever’s Vaseline brand in Indonesia after a three-way pitch.

The news comes just over a month after the agency picked up digital, social media and activation duties for Unilever’s Fruttare ice popsicle range across Southeast Asia, and Unilever ice cream brand Magnum in several Southeast Asian markets.

The agency has been tasked to deliver digital advertising for Vaseline Men in Indonesia.

Unilever’s country media manager for Indonesia Tessa Mahendra Tamin said that Arcade’s “insightful approach” won them the business.

Gary Caulfield, CEO of Arcade, said: “We are absolutely thrilled to be awarded another great Unilever brand and an opportunity to create iconic work for the Indonesian market. We look forward to creating a great partnership with the Vaseline Men brand team and helping them build on the success they have enjoyed in this exciting new category segment”.

The win comes soon after Arcade sold a minority stake to Publicis Worldwide.


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