The week in review: Asia’s first social network for kids | I-S hikes ad rates | Omnicom digital chief leaves Asia | Half of McCann HK joins Occupy Central protests | ‘I love advertising because I love lying’ | TVB gets 73 complaints for pro-Beijing bias | Microsoft boss tells women: Believe in karma not pay raises

Mumbrella Asia logoIn a week in which half of McCann Hong Kong’s staff skipped work to attend the Occupy Central protests, Omnicom’s Asia digital chief left the region, Jerry Seinfeld raged against adland, Microsoft’s CEO made a regrettable comment about women’s pay, a social network launched for children in Singapore, STW Group acquired in Vietnam, and a Hong Kong TV station received 73 complaints for ‘biased’ pro-Beijing news reporting.

Story of the week

GeckoLifeWhile adland observed events in Hong Kong with concerned fascination and award-seeking ad agencies in Singapore fretted that I-S Magazine was putting its ad rates up, Asia welcomed its first social network designed with children in mind, GeckoLife, which is to give brands curated spaces to communicate with pre-teens.

Quotes of the week

Spencer Wong

Spencer Wong

Spencer Wong, the CEO and chief creative officer of McCann Hong Kong, gave his reasons for allowing his staff to attend to Occupy Central protests (which half of the agency’s 200 people did).

We encourage our staff to judge with their own free will, to support what they think is right.

Blogger Kirsten Han looked into the near future and wondered how Singapore’s government and media will usher in celebrations for the island nation’s 50th birthday.

I am both curious and afraid to see the inevitable propaganda love bomb that is going to be SG50 next year.

Mark Zuckerberg, the founder of Facebook, was in India today. Among the many things he said about the importance of the internet (and in turn Facebook) was:

The next generation now has the opportunity to define the future and bring India to the world and the world to India. Embracing the internet to improve people’s lives is critical in that.

Christel QuekTwitter’s Christel Quek tweeted today:

The phrase “guaranteed to go viral” will never hold true. The only thing that is guaranteed to go viral is a virus.

media executive in Singapore expressed concern over ‘liking’ Occupy Central-related stories or images on Facebook. They told Mumbrella:

You never know who’s watching.

Micha Benoliel, the creator FireChat, the messaging app of choice for Occupy Central protesters, told Mumbrella in an interview in Hong Kong this week:

FireChat is used in China, but not as much as it could be, for obvious reasons.

Yahoo boss Marissa Mayer courted ad execs at Advertising Week in the US, using ad-friendly language. She said:

Yahoo has a brand, a value, a perspective.

Best work

Pola. The cosmetics brand wondered how much happier Japanese women would be if they were called by their first names instead of “mum”.

Titan Watches. One of Ogilvy’s oldest clients pitches the idea that the most sought after gift is “a little bit of time with each other.”

Replay. Twerking and Luis Suarez.

Snickers. Mr Bean plays a hapless kung-fu fighter in a Crouching Tiger, Hidden Dragon-inspired spot.

Samsung. The pen plays the hero in an ad for Samsung’s Galaxy Note 4.

Tetra Pak. A campaign by Saatchi & Saatchi Fallon to promote the packaging firm’s green credentials challenge the view to imagine what the animals of the forest are really thinking.

Dove. “The way a girl feels about her beauty starts with how you feel about yours.” How a mother’s perception of beauty is passed on.

Rejoice. How to keep love alive in a time of rapid economic growth in China? A short film by Leo Burnett.

Stella Artois. The perfect serve. Now playing in living rooms in Hong Kong.

Best-read story on Mumbrella

South China Morning Post site blocked in China amid blaze of Occupy Central coverage

Good week for…

Nick McKenzie, Richard Baker, John Garnaut and The Age. The three writers from the Australian newspaper The Age beat the Hong Kong press to a story about a secret $7m payout from an Australian firm to HK chief executive CY Leung.

Small businesses. Facebook launched hyper-local ads that can target people within a mile of a retail outlet.

BBC the most tweeted site in SeptemberBBC. The news publisher emerged as the most tweeted site for the month of September.

Mobile marketers. Brands will soon be able to advertise on SnapChat, the company’s CEO has announced.

Apple. The tech giant was named the most valuable brand by Interbrand, ahead of Google and Coke. Apple’s archrival Samsung was the most valuable Asian brand followed by Toyota.

Hong Kong Television Network. Its share price jumped up by 18 per cent after the news emerged that its subsidiary HKTV will launch over-the-top video services next month.

Singapore’s social media credentials. The citystate birthed Asia’s first social network designed with children in mind, GeckoLife.

Lufthansa. The German airlines claimed a world first by enabling potential customers to explore its premium economy seats and extra legroom with an augmented reality app.

Path. The social network is reportedly setting up shop in one of its few well-performing markets, Indonesia.

Bad week for…

McDonald's Admiralty Centre outlet

McDonald’s Admiralty Centre outlet

Retailers in Hong Kong. Sales are said to have dropped dramatically in the Occupy Central protest areas, particularly for luxury goods shop (but not for McDonald’s, which only closed once, when stock couldn’t get delivered, but otherwise has done a roaring trade feeding students).

TVB. The Hong Kong broadcaster received 73 complaints from members of the public who said its reporting of Occupy Central was too pro-Beijing.

Omnicom in Asia. The agency giant saw its most senior digital executive, Jason Kuperman, move back to the US after eight years in the region, but he is expected to remain with the company.

Samsung. Profits were hit hard by the launch of the iPhone and cheaper Chinese rivals, despite the launch of an ad launched in September that mocked Apple’s new phone and wearable tech launches.

Joanna KotJoanna Kot. The deputy public relations chief at Chow Tai Fook resigned after an ill conceived Facebook post that mocked the women who were victims of sexual assault at the Occupy Central protests.

Malaysiakini. The independent news site was not granted a licence to publish a newspaper. In a letter last week, the home ministry informed Malaysiakini.com it had rejected its application for a permit to publish a newspaper, as its news coverage “often causes controversy and is not neutral”.

Microsoft CEO Satya Nadella. For a company that invests so many of its marketing dollars in PR, the newish Microsoft boss might want to think more carefully about his own. “It’s not really about asking for a raise, but knowing and having faith that the system will give you the right raise,” Nadella told his audience at the Grace Hopper Celebration of Women in Computing this week. “That might be one of the initial ‘super powers,’ that quite frankly, women (who) don’t ask for a raise have,” he told the straight-faced Klawe. “It’s good karma. It will come back.” He later explained on Twitter that he had been “inarticulate” in his advice no how women should negotiate pay increases. “Our industry must close gender pay gap so a raise is not needed because of a bias,” he wrote.

Jerry Seinfeld. Didn’t do much to ingratiate himself to the advertising world of which he is a part, when, at the Clio Awards, he said the following.

Prediction for next week

The word “storytelling” will be used 11,376 times at the Social Matters conference in Hong Kong next week.


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