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American Eagle Outfitters gives HK’s hidden talent a platform with Instagram campaign

AEO MEGAzineAmerican Eagle Outfitters has launched a campaign on Instagram that provides musicians and dancers in Hong Kong with a platform to show-off their talents.

Created by TBWA\Digital Arts Network, the AEO Live MEGAzine gives local artists that chance to perform live at an exhibition hosted by the denim brand.

Participants can share images or 15-second videos on the campaign’s Instagram page and use the hashtag #AEOLive.

“There’s a lot of hidden talent in Hong Kong but little opportunity to get recognised,” said Linda Tam, vice president of brand and consumer experience at American Eagle Outfitters. “We believe AEO Live MEGAzine is an answer to this particular void in Hong Kong; a place where people can show off their talents and have a chance to ‘live their life’.”

The competition winners will perform on November 8, 9 and 22 at Hong Kong’s Harbour City Ocean Terminal.

The first event on November 7 will feature Hong Kong performer Fred Cheng’s band, HOME, as well as Killer Soap and Yuki Lovey, who will all also act as mentors to those selected.

Jan Cho, head of DAN Hong Kong commented: “Hong Kong youth want to express themselves, and American Eagle is using this platform to provide a blank canvas for young creative people to fill and bring their talent, imagination and creations to life.”

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