FYI

Briq wins Clouet Singapore

Independent agency Briq has been appointed by Clouet Singapore to handle its media.

The announcement:

[Singapore, 28th November 2014] — Clouet Singapore, the company behind one of the biggest food producers under the brand Ayam, has appointed Briq as its media agency on record. The new appointment takes effect from 1st November 2014.

Clouet is the distributor for Ayam brand and an array of interesting products from Europe including Alce Nero (Italian Organic pasta and sauces), Belviour (English drinks from England) and Mere Poulard (French cookies from France).

Ayam Brand is a Singapore Heritage brand Singaporeans grew up with. It is a household brand that families old and young have enjoyed, and also close to the hearts of many of our National Servicemen and brings back fond memories of their field trips in the army. Over the years, Ayam Brand has catered to the different consumer palates through its wide range of flavours. Its continuous efforts to develop and bring exciting new products to fulfill Singaporeans taste buds saw the latest launch of otah spreads, curry paste and Mediterranean sardines in the market today.

“We are very pleased to have Briq as our media communications partner in Singapore. The team’s approach to communications solutions are creative and yet pragmatic.” Priscilla Tan, Marketing Manager of Clouet Trading.

Jim Goh, CEO of Briq, said, “Most of us grew up with Ayam brand – our memories of eating sardines sandwiches at picnics, breakfast with Ayam baked beans or topping up our ice cream with its fruit cocktail. Ayam brand has since evolved to providing us with more interesting variety of convenient food choices. We look forward to working on this heritage brand and many of the other interesting brands under Clouet”.

Source: press release

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