Hootsuite recreates classic horror characters in social ‘doesn’t have to be scary’ campaign

Hootsuite's 'Pinterest' Hellraiser recreation

Hootsuite’s ‘Pinterest’ Hellraiser recreation

Social media management firm Hootsuite has launched a campaign around Halloween to assure businesses that social media “doesn’t have to be scary.”

The campaign, which uses the hashtag #SocialNotScary, creates classic characters from famous horror films and reimagines them in the context of social networks.

“With all the talk this way of trolls, hackers, and impersonators, it’s no wonder social media seems scary,” a press release from Hootsuite reads. “We hear so much about the negative side of social media, that there’s now a trusted culture of fear and uncertainty for many casual or non-users.”

The platforms featured in the campaign are Pinterest (right), Facebook, Twitter, Instagram and LinkedIn, and a making-of video explains the idea.

Twitter reimagined as Alfred Hitchcock’s The Birds.

Twitter The Birds

Instagram depicted as The Blair Witch Project.

Blair Witch Project Instagram

LinkedIn as American Psycho.

LinkedIn American Psycho

Facebook as The Shining.

The Shining Facebook

And The Ring as YouTube.

The Ring YouTube

A competition element of the campaign invites people to share their favourite image using the #SocialNotScary hashtag on Twitter, Facebook or Google+ for the chance to win a prize.


Photography: Alastair Bird
Creative Retouching: Steve Pinter
Photo Assistant: Raymond
Makeup Artists: Jessica Langedyk, Marie-Helene Babin
Concept & Art Direction: Hootsuite Design Team


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