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Moove Media claims Singapore bus ad first for L’Occitane

Bus adAn outdoor media owner is claiming to have built the first 3D bus ad to be launched by a skincare retailer in Singapore.

Moove Media has built two metre by one metre bottles of L’Occitane’s Immortelle Divine Youth Oil, which each took six weeks to make, and placed them on painted buses.

The marketing manager at L’Occitane, Chelsea Guy, said that the 3D bus idea had been chosen because the executions are “eye-catching” and unique. “As a forward-thinking company, this collaboration with Moove allowed us to think outside of the box,” she said.

The launch comes soon after two other claimed media firsts in Singapore. Clear Channel claimed to be the first to offer commuters free content through its interactive billboards, and agency The Fat Oracle said that its flashmob for Lorenzo Interational at the Women’s Tennis Association Finals was the largest ever held at an international sporting event in the citystate.

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